Before I began practicing the HOTWORX 3D Training Method, my workouts were, well, boring and less effective. It was nothing special. There was no unique method. I would lift weights and either run outside or use a treadmill in the gym for cardio.
Back then, I remember always being a bit winded when I was on the slopes for snow skiing. After I began HOTWORX workouts inside of the infrared sauna, I have never been winded on the slopes again. The 3D Training Method results have been stellar for me. I ski like crazy now and never seem to be tired or out of breath. The X factor is the HOTWORX training method utilizing isometrics and HIIT. Among many of the benefits of this type of training, there is also the consistency aspect of the method itself that guides the user into a high level of focus in the workout moment.
The most important thing for any workout is FOCUS. There are a million different ways to do a workout, but there is only ONE workout that matters and that is the one you are doing right now. Make it count. This necessity for focus is where a training method becomes important. A focused training method is the best path to great results. A well developed method creates a mindset for focus and consistency.
I am always amused at the folly of, let’s call it workout schizophrenia. Some trainers simply cannot find it within themselves to focus on a method. They are all over the map and even self righteous about it. At HOTWORX, we know that the training method is everything. HOTWORX training method combines a very structured use of isometrics and HIIT inside of an infrared sauna to deliver fast and effective results. There are thousands of 5 star reviews out there from customers who validate the HOTWORX 3D Training Method.
The data speaks volumes. For HOTWORX the number one reason a customer will leave a 5 star review is the workout method. It’s the workout that drives customer satisfaction. Over 50% of the comments in the thousands of raving reviews is about the workout! I always see comments like, “Best workout ever”, “It’s so fast and the results are amazing”, and, “I never sweat so much before”.
When we peel back the layer to see what is behind that level of positive validation, what we find is the integrity of the workout method! A training program that is all over the place never works well. Just like everything in life, and especially for fitness, discipline and consistency always delivers the greatest results.
Winning in business requires the same discipline and consistency. In the case of the HOTWORX franchise, and for the same reasons that other successful large brands like Starbucks, uniformity is vital. As CEO of HOTWORX I am a freak about maintaining the integrity of the brand and in particular, the discipline and consistency of the workout method! Sounds like common sense, right?
The reality is, some people may never understand what it takes for a team, or a brand to win. A franchise is both a brand and a team. Over the years I have come to understand how important it is to know that franchising requires teamwork. The franchisor is the coach with the playbook, the franchisee is the player scoring the points by executing the playbook.
In fitness, a franchise will never reach a world class level without a consistent, and well executed training method that is delivered on point to the brand standards and in unison by the franchise owners on the field of business operations. A stellar training method that is uniform and consistent across all locations delivers the goods for the customers.
The training method is without a doubt the most important part of the winning fitness playbook!
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