As I reflect on another incredible HOTWORX Franchise Convention, I can't help but feel energized by what we accomplished together in Las Vegas. Our 2026 convention theme, ACCELERATE, perfectly captured the momentum of a company that refuses to stand still. Nearly 1,700 hot exercise fanatics from the HOTWORX family around the globe gathered at the Fontainebleau Las Vegas, creating an atmosphere unlike any other. Franchise owners, General Managers, TSA's, VI Competition finalists, corporate team members, strategic partners, guest speakers, and even a select group of loyal members who participated in a live on-stage customer focus group—The Eileen Show, all came together with one shared mission: to discover new ways to deliver MORE WORKOUT in LESS TIME.

Every HOTWORX convention serves as more than an annual meeting. It is our innovation laboratory. It is where ideas are challenged, technology is unveiled, success stories are celebrated, and the future of fitness takes shape. Throughout the week, attendees experienced groundbreaking product launches, new technology demonstrations, enhanced training systems, advanced operational strategies, and inspiring keynote presentations designed to help every studio owner create a better experience for every member who walks through the door.

Acceleration is more than simply moving faster. It is about increasing the rate of progress. In fitness, acceleration means producing better results with greater efficiency. It means using smarter training methods, embracing innovative technology, and continuously improving the member experience. That philosophy has been woven into the DNA of HOTWORX since day one. Every new feature we develop, every software enhancement we release, every workout we introduce, and every franchise coaching system we create is designed to help our members maximize every minute they invest in their strength and health.

One of the most rewarding aspects of this year's convention was seeing the passion shared by everyone in attendance. The enthusiasm inside every general session, educational breakout, workout competition, and networking event served as a reminder that HOTWORX has become much more than a fitness franchise. It has evolved into a community united by fitness innovation, wellness, entrepreneurship, and a commitment to helping people discover their inner warrior as they become the healthiest version of themselves.

But innovation never rests. As exciting as ACCELERATE has been, it represents only one step in a much larger journey.

Now our focus shifts toward 2027.

Next year, we gather in Phoenix, Arizona under a bold new theme: TRANSCEND.

To transcend means to go beyond what was previously thought possible. It means breaking through barriers, surpassing expectations, and redefining your own potential. If ACCELERATE was about moving faster, TRANSCEND is about using that speed to go beyond limits. It is the next evolution—not just of our company, but of every franchise owner, every studio team member, and every HOTWORX member committed to becoming stronger, healthier, and better than yesterday.

At HOTWORX, transcendence happens every day inside our patented infrared saunas. Members transcend excuses by showing up consistently. They transcend physical limitations by combining infrared energy with workouts designed by athletes. They transcend time constraints by obtaining more workout benefits in far less time. They transcend yesterday's version of themselves by embracing measurable progress and continuous improvement. Ultimately, they discover that their greatest competition is not the person beside them—it is the person they were before they stepped into the sauna.

Phoenix is the perfect setting for this next chapter. It is a city surrounded by expansive desert landscapes that remind us there are no limits to the horizon. Just as the desert rewards those willing to embrace the heat and persevere, the fitness journey rewards those who remain disciplined, resilient, and committed to long-term growth. Every HOTWORX workout becomes another opportunity to rise above comfort, overcome obstacles, and transcend to new levels of performance.

As we close the chapter on an unforgettable ACCELERATE convention, we do so with tremendous gratitude for everyone who made it possible and even greater excitement for what lies ahead. The pace of innovation at HOTWORX has never been faster, but our vision extends far beyond innovation alone. We are building a future where technology, science, and human performance converge to help people achieve results they once believed were out of reach.

Thank you to every franchisee, every studio team member, every vendor partner, every speaker, every VI competitor, and every member who continues to believe in our purpose. Together we accelerated the future of infrared fitness in Las Vegas.

Now it is time to transcend.

It’s time to work harder, climb higher, and to go beyond every limitation, every expectation, and every previous version of ourselves.

Together, we will TRANSCEND our fitness to the next higher level.

👊🔥