HOTWORX Proves to be a Recession Resistant Franchise
During times of economic stress such as that of a recession, individuals will cut back on items that are discretionary but not the things that are necessary for preservation of health.
Have you ever stopped to think about fitness and the term “working out” itself? There is a reason why working out and workout starts with “work.” Fitness requires work.
This past week on Thursday the HOTWORX franchise crossed another expansion milestone. The 600th location opened for business. That makes 600 openings in the 6th year of business since the first location opened in 2017 in Oxford, MS.
Season three of the HOTWORX Virtual Instructor Competition TV Show has just been released, and there is no other fitness competition like this one.
Everyone should have the opportunity to experience the detox, the mental clarity, the anabolic effect, the balance improvement, the cardio gains, the accelerated fat oxidation, the metabolism boost, and the skin glow that comes with infrared training at HOTWORX.
Based on the feedback from HOTWORX customers, hot infrared stretching as a workout is a hit. We released the new workout on December 27 just after Christmas and the feedback is now in.
HOTWORX was inspired and then willed into existence out of the practice of hot yoga. The franchise developed as a way to go beyond just hot yoga with the use of infrared and multiple workout types, but it did indeed spring out from the practice of hot yoga and carried with it some of the proven yoga philosophies and practices that date back to ancient times.
We all know that stretching is good for us. But, who said that stretching was only for warming up and cooling down? It certainly is, but it can also be a workout in and of itself.
The months of hardcore training to prepare for this climb has reminded me of one fact…life is about the journey man!
Don’t let the holidays set your fitness into a state of regression this year. Get out in front of the massive calorie intake and counter it with massive calorie burn this year.
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