HOTWORX is a brand that is built on innovation as its core value. The company launched the unique franchise in early 2017 and is approaching the 800 location mark that it should surpass this summer. The innovations aren’t just about the new workouts for the company, the recruitment of fitness instructor talent is innovative and very unique as well. There is no other fitness competition like this!

Are you a certified fitness instructor with a warrior mindset? Or do you know a certified trainer or instructor who thrives on pushing limits in the gym and inspiring others to do the same? Then it’s time to step into the spotlight—or encourage a worthy contender to do so—by entering the HOTWORX Virtual Instructor Competition (VI Competition).

This isn’t just any fitness competition. It’s a one-of-a-kind global event designed to find the best virtual fitness instructors across a range of disciplines including Yoga, Pilates, Barre, Bands, Ropes, Suspension Training, Indoor Cycling, Rowing, and Personal Training. Those who make it to the top earn their place in HOTWORX history—and take home prize packages worth over $10,000 each. The winners will also be featured in the one-hour VI Competition Season 5 reality show.

What Makes This Competition Different?
HOTWORX has built its brand around innovation—whether it’s isometric strength training inside an infrared sauna or combining HIIT with virtual coaching. The VI Competition takes that innovation to the next level by merging physical performance with digital reach. It's fitness meets the future in a format that's as competitive as it is inclusive.

This virtual-first competition opens the door to certified instructors around the world. It begins with a broad pool of applicants submitting bios, videos, and personal statements. From there, the top 40 competitors are selected based on their charisma, coaching skill, and fitness form. Then the competition heats up.

A Purpose-Driven Competition
Once the top 40 are selected, online voting opens to the public, $1 per vote, with all proceeds benefiting the Sacred Mountain Retreat Center, a nonprofit that supports wounded veterans, Gold Star families, and first responders. It’s a competition with a cause, creating a deeper sense of purpose for participants and supporters alike.

The Fitness Modality Showcase
This is where the magic happens. Each competitor brings their own unique blend of fitness style and cultural influence. From traditional yoga and Pilates to high-octane HIIT and functional training, the competition reflects a full-spectrum view of modern fitness. It’s not just about how hard someone trains—but how well they coach, communicate, and connect virtually. It’s about who can deliver the motivation and the guidance through the camera and onto the screen to keep HOTWORX customers in a state of fitness bliss through the achievement of their training objectives!

The Finals: Strength, Skill & Stage Presence
The journey culminates at the HOTWORX Franchise Convention, where the top 15 finalists face a series of intense challenges. Think: holding five-minute planks while being interviewed live on stage, acing a professional photo shoot, and surviving a high-pressure Q&A with HOTWORX corporate executives.

The corporate team evaluates finalists on technical form, energy, queuing delivery, communication under pressure, and overall presence. It’s a test of mental toughness and physical performance, all designed to identify the most impactful instructors who can lead virtual sessions and help members achieve maximum results in minimum time.

Leveling the Playing Field
Perhaps the most inspiring part of the VI Competition is its accessibility. Any certified fitness instructor with internet access can apply. It’s a bold move that removes geographical barriers and allows fresh, diverse talent to emerge—making this truly the world’s most unique fitness competition.

Ready to compete—or nominate a rockstar fitness instructor?
Apply now or share this opportunity with someone who’s ready to take their place on the HOTWORX virtual stage. The deadline to apply is May 15th!

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