The HOTWORX franchise is headed to Mexico! I am super proud to report that on this October 15th we signed a master franchise agreement for Mexico with one of our top franchisees from Texas, Karla Ramos. Karla has performed brilliantly as a franchise owner of two stellar locations in Texas, one in New Braunfels and her newest location in Laredo. Karla has a development plan for over 200 franchise locations in Mexico.

She spent the last two years in due diligence to prepare for this moment and we are all ecstatic to partner with her franchise team as they launch the brand south of the border! Her first Mexican location is planned for Monterrey in the coming months. Opening the first HOTWORX location there will be a landmark moment for the brand’s international growth and for the fitness culture of Mexico. Monterrey, known as one of the nation’s most progressive and health-driven cities, provides the perfect launchpad for introducing the revolutionary 3D Training Method that combines infrared heat, isometrics, and HIIT. With its strong economy, innovative spirit, and growing community of wellness enthusiasts, Monterrey will set the tone for future expansion across Mexico.

Pictured below: Master franchise contract online signing ceremony with HOTWORX General Counsel Michael Conseco, Master Franchisee Karla Ramos, and myself. It’s about to get hotter in Mexico!!!

The expansion of HOTWORX into Mexico marks an exhilarating new chapter in the brand’s global growth story. With this new master franchise launch, the patented infrared workout sauna and the unique workout experience is set to ignite a fitness revolution across the country. This partnership with Karla Ramos and her team brings the powerful 3D Training Method combining infrared heat, isometrics, and HIIT to a vibrant new market that values innovation, wellness, and community. As studios begin to open throughout Mexico, anticipation is building among fitness enthusiasts eager to experience the unmatched efficiency of HOTWORX workouts. This development represents not only a major milestone for the brand but also a bold step forward in spreading the infrared fitness movement to an entirely new audience into Latin America.

Viva HOTWORX en Mexico!

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