A Road Map for Success

September 20, 2026

HOTWORX congratulates franchisees, Michelle and Matt Smith, who were awarded a franchise license in the Oklahoma City market and recently opened their Yukon, OK studio!

What originally motivated you to consider a business opportunity?
Michelle has worked within the energy sector for 25 years and has enjoyed being a part of the industry that fuels the world. Matt received an opportunity to help build our first house and hasn’t left the construction industry since, gaining experience building homes, restaurants, and even a treehouse for the kids in his 20-year career as a superintendent/project manager. We have owned and operated several businesses together but we’ve been looking for a different kind of investment opportunity for a while. We have three children and want to have a secure financial status that allows us to secure and enjoy our future retirement.

What led you to explore franchising rather than an independent business?
We have run businesses before but never a franchise. We think the opportunity is right for us and the link to fitness was crucial. The information we got while considering this move helped fuel our decision, knowing there is a road map for success to follow.

What was your initial impression of your first HOTWORX session?
Michelle was addicted immediately! Once Matt finally joined her for a session, he felt refreshed and detoxed!

How was your experience going through the HOTWORX Discovery Process?
The Discovery Process was very simple and paced just right – a lot of good information but not given in an overwhelming fashion. This made the decision to proceed much easier.

How would you describe your Orientation Day and meeting the HOTWORX Executive Team?
Orientation Day was long, but exciting! We got to meet the others that were joining us in our journey to be franchisees, which made us all feel like teammates. As we all listened, asked our questions, and shared our thoughts throughout the day, it eased us into that understanding of how we would be supported and connected.

What advice would you give to other candidates considering the opportunity to franchise with HOTWORX?
The advice we would recommend to others is to set aside time every day to discuss and plan your strategies for sites, financing, and goal-setting.

What are the top 3 reasons you chose to franchise with HOTWORX?
1. We believe fitness is the future.
2. The HOTWORX brand is innovative.
3. The ownership has created this out of a lifetime of experiences within the market. They know exactly how to capitalize and make this a successful investment opportunity for us.

What excites you the most in offering HOTWORX to your community?
We want to bring fitness back to the priority it should be! Our society needs new and creative ways to explore getting and staying healthy. With all the options out there, HOTWORX offers so many features to keep you coming back and reaching those goals.

What goals do you plan to accomplish in your first year as a HOTWORX franchisee?
We want to hit a high number of members within our first year – aiming for 750 members!

How will HOTWORX help you achieve your personal and professional goals?
We believe HOTWORX will keep our family healthy and active as we age and teach our children the value and benefits of physical and mental clarity through a consistent workout program. Owning our HOTWORX studio will provide our family with financial freedom to invest and achieve an additional stream of income into retirement.

Congratulations, Michelle & Matt, and welcome to the HOTWORX team!
Looking for a new business opportunity and want to learn more about HOTWORX?
Visit hotworx.net/franchising.

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