A Roadmap for Success

July 27, 2026

HOTWORX congratulates franchisees, Jackie and TJ Poulsen, who were awarded a franchise license in the Billings market and recently opened their Billings, MT (Grand Center) studio!

What originally motivated you to consider a business opportunity?
I’ve always been passionate about creating something meaningful that blends my personal interests with community impact. As a business owner with Sister Montana Jewelry, I’ve experienced the joy of connecting people with products that enhance their lives. When the opportunity to franchise with HOTWORX arose, it felt like a natural next step to offer something I’m equally passionate about: health, fitness, and wellness.

I (Jackie) currently co-own Sister Montana Jewelry, which specializes in high-quality western-inspired jewelry. My professional background includes marketing, sales, and public relations, as well as years of management experience in agriculture-related industries. These experiences have honed my skills in customer engagement, operations, and brand building. TJ brings extensive expertise in the oil-field industry and is the owner and operator of The Guttersmith, a business specializing in seamless rain gutter solutions. He is also a licensed real estate agent with Green Realty.

What led you to explore franchising rather than an independent business?
While we love building businesses from scratch, we were drawn to franchising because of the proven systems, support, and brand recognition HOTWORX provides. Starting with an established framework allows us to focus on creating a welcoming and transformative experience for our future members while having a roadmap for success.

How was your experience going through the HOTWORX Discovery Process?
The Discovery Process was seamless and informative. We appreciated the transparency and thoroughness in every step, from learning about the business model to understanding the company’s vision and values. It made us feel confident that HOTWORX would be a great fit for our goals. Working with Mandy, our Franchise Recruiter, was amazing!!!

How would you describe your Orientation Day and meeting the HOTWORX Executive Team?
Orientation Day was inspiring! Meeting the executive team solidified our decision to join HOTWORX. Their passion, professionalism, and willingness to share their insights made us feel supported and motivated to move forward with confidence.

What advice would you give to other candidates considering the opportunity to franchise with HOTWORX?
Take the time to fully understand the brand’s mission and how it aligns with your personal goals. If you’re passionate about health and wellness and are willing to put in the work, HOTWORX provides an incredible opportunity to grow personally and professionally.

What are the top 3 reasons you chose to franchise with HOTWORX?
1. The chance to positively impact our community by offering a unique and accessible approach to health and wellness
2. The innovative concept combining fitness and infrared therapy aligns with our personal values and interests
3. The proven business model and comprehensive support system offered by HOTWORX gave us confidence in its success

What excites you the most in offering HOTWORX to your community?
We're thrilled to offer our community a space where people can improve their physical and mental health in a supportive and innovative environment. HOTWORX has the potential to transform lives, and we’re excited to introduce this cutting-edge fitness experience to others.

What goals do you plan to accomplish in your first year as a HOTWORX franchisee?
Our primary goal is to establish a strong membership base by creating an inviting and motivating environment. We also want to build a loyal community of fitness enthusiasts who see HOTWORX as an integral part of their wellness journey. Additionally, we plan to grow our leadership skills and ensure operational excellence in our studio.

How will HOTWORX help you achieve your personal and professional goals?
HOTWORX offers a chance to blend our passion for fitness with business ownership, creating a lifestyle that aligns with our values. On a professional level, it allows us to expand our entrepreneurial experience and make a meaningful impact. Personally, it helps us stay focused on health and well-being while building something that benefits our family and community.

Congratulations, Jackie & TJ, and welcome to the HOTWORX team!
Looking for a new business opportunity and want to learn more about HOTWORX?
Visit hotworx.net/franchising.

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