Guiding People to Better Health

September 28, 2026

HOTWORX congratulates franchisees, Dustin and April Schaffer, who were awarded 2 franchise licenses in the San Francisco-Oakland-San Jose market and recently opened their Rohnert Park, CA (Commerce Blvd) studio!

What originally motivated you to consider a business opportunity?
We are always looking for new cutting-edge opportunities and Dustin loves fitness and infrared saunas. When we realized there were very few in California, it was perfect for us to get started. Dustin is a promoter with Pruvit and also created a core rehabilitation program for women with c-sections and hysterectomies. April is a defense attorney and we also own real estate.

What led you to explore franchising rather than an independent business?
Dustin looked briefly into franchising 20 years ago because, as a Marine and athlete, he does best when there is a plan or script to follow. We do currently own our own business but with young kids, we would like to expand while following someone else’s plan.

What was your initial impression of your first HOTWORX session?
Truly amazing! Loved the sweat! The instruction made us more excited to get started with our own studio.

‍How was your experience going through the HOTWORX Discovery Process?
Patty, our Franchise Recruiter, was great and helped us truly understand the process we were embarking on. We felt well-informed and ready for Orientation Day.

‍How would you describe your Orientation Day and meeting the HOTWORX Executive Team?
It was great meeting the Executive Team during Orientation Day and seeing how down to earth they all were. It was a long day and a lot of information but we were able to digest it all.

‍What advice would you give to other candidates considering the opportunity to franchise with HOTWORX?
I’ve already told many people to check it out, as I feel like its a cutting-edge fitness and health program, and how HOTWORX has a great system to get your business started.

‍What are the top 3 reasons you chose to franchise with HOTWORX?
1. Infrared Fitness
2. It’s very new in our area.
3. The Discovery Process really felt like it aligned with what we wanted in our next business.

‍What excites you the most in offering HOTWORX to your community?
We're most excited about guiding people to better health while also being a time saver, offering more results in less time. There's a greater need for detox, healing, and fitness today than ever before.

‍What goals do you plan to accomplish in your first year as a HOTWORX franchisee?
By the end of the first year, our goals are to profit $200K and hit 1000 members.

‍How will HOTWORX help you achieve your personal and professional goals?
We have lofty life goals, such as building our dream house right up the street, private schooling for our children, and starting each of our non-profits to give back to our community. We see HOTWORX as a great opportunity that will play a big role in us achieving them. Dustin was also diagnosed with Hashimoto’s when he was young and has had many joint surgeries from military and sports injuries, so working out in the infrared saunas is a game changer for him.

Congratulations, Dustin & April, and welcome to the HOTWORX team!
Looking for a new business opportunity and want to learn more about HOTWORX?
Visit hotworx.net/franchising.

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