HOTWORX congratulates franchisees, Ashley and Sergio Fernandez, who were awarded a franchise license in the Houston market and recently opened their Houston, TX (East River) studio!

What originally motivated you to consider a business opportunity?
My husband, Sergio, and I currently own a plumbing business and recently sold our carwash. We may both be owners, but he gets 100% of the credit for running both businesses. I am passionate about my job as an occupational therapist. With my knowledge and experience in healthcare, health has become very important to me over the years. Sergio and I have had many discussions on opening a business that promotes health and well-being. Enter HOTWORX.

What led you to explore franchising rather than an independent business?
I have seen Sergio start a business from scratch and let me just say, it does not seem fun! Though we are grateful for all of the knowledge gained in that experience, we are looking forward to learning from the amazing staff and fellow franchisees at HOTWORX.

‍What was your initial impression of your first HOTWORX session?
I was instantly hooked. I very much enjoyed the heat and infrared energy aspects almost as much as I enjoyed the intimate and private setting. I remember going home and telling Sergio, "We need to open a HOTWORX!"

‍How was your experience going through the HOTWORX Discovery Process?
The Discovery Process was very smooth and easy. Our Franchise Recruiter provided all of the information we needed and always answered our questions. It was a great experience.

‍How would you describe your Orientation Day and meeting the HOTWORX Executive Team?
Meeting everyone and seeing the camaraderie among the Executive Team was comforting and encouraging. All of the information they provided was helpful. As the Orientation Day progressed, I grew more and more excited. The experience was overall very enjoyable and informative.

‍What advice would you give to other candidates considering the opportunity to franchise with HOTWORX?
I would say one of the most important things to consider is do you believe in HOTWORX? It will be difficult to sell something as hard as you can if you don't truly believe in the concept.

‍What are the top 3 reasons you chose to franchise with HOTWORX?
1. I absolutely love the experience of working out at HOTWORX due to the heat and privacy. It is my getaway and my place to zen out. With that in mind, I want to share that with as many people as I can!
2. As I mentioned before, health and well-being are very important to me so choosing a franchise that aligned with my values was key.
3. The minimal staff required was honestly appealing to me. It will be easier to build a rapport and relationship with staff if they feel seen and important, which I feel is more realistic with a smaller staff.

‍What excites you the most in offering HOTWORX to your community?
I'm excited to introduce and share this innovative method of working out to those in our area. I believe in the healing it can provide both physically and mentally. I can't wait to help as many people feel better as I can!

‍What goals do you plan to accomplish in your first year as a HOTWORX franchisee?
I would like to be one of the top performing locations in our city, which means we are reaching and helping so many!

‍How will HOTWORX help you achieve your personal and professional goals?
It goes without saying, HOTWORX will help me along my health and wellness journey. I do my best to keep my body and mind in good health and I am so grateful that I get to be a proud franchisee of such an amazing fitness studio. I am excited and happy to get to work professionally in an industry I believe in so much!

Congratulations, Ashley & Sergio, and welcome to the HOTWORX team!

Looking for a new business opportunity and want to learn more about HOTWORX?
Visit hotworx.net/franchising.

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