Several years ago, as HOTWORX continued its rapid expansion across North America, we recognized the need to elevate our point-of-sale payment processing platform to support the growing demands of our franchise system. That led to a strategic partnership with Square, integrating its best-in-class payment technology with the proprietary HOTWORX POS system. The relationship has continued to evolve alongside our brand, and today Square plays an integral role in powering one of our most innovative member conveniences—the HOTWORX SCAN24/7 retail purchasing system. This groundbreaking feature allows members to scan and purchase pro shop merchandise directly through the HOTWORX app, creating a truly self-service retail experience that keeps every studio pro shop open 24 hours a day without requiring an attendant. The response from our members has been overwhelmingly positive, making SCAN24/7 one of the most appreciated new amenities we've introduced.

With the 2026 HOTWORX Franchise Convention kicking off next week in Las Vegas, I am excited to announce that Square will serve as our Title Sponsor. We look forward to welcoming nearly 2,000 franchisees, studio team members, vendors, corporate staff, keynote speakers, and special guests for what promises to be our largest and most exciting convention to date.

Square is the ideal payment processing partner for the HOTWORX SCAN24/7 in-app retail purchasing system because it delivers a fast, secure, and frictionless checkout experience that perfectly complements the convenience-driven HOTWORX member journey. As members scan products in the studio with SCAN24/7, Square's reliable payment infrastructure enables instant transactions directly within the app, eliminating checkout lines while supporting a true 24/7 autonomous retail environment. Its industry-leading security, PCI compliance, fraud protection, and powerful API ecosystem have enabled seamless integration with the HOTWORX platform, while real-time reporting and inventory capabilities provide franchisees with valuable operational insights. The result is a modern retail solution that enhances the member experience while creating meaningful incremental revenue opportunities for every studio.

Our partnership with Square represents far more than payment processing—it is a shared commitment to innovation, technology, and delivering an exceptional customer experience. Together, we are redefining what convenience looks like in boutique fitness by removing friction from every transaction and empowering franchisees with smarter tools to grow their businesses. As HOTWORX continues to lead the industry through innovation, we are proud to have Square alongside us as a trusted technology partner. We look forward to building on this successful relationship for years to come and are honored to have Square headline the 2026 HOTWORX Franchise Convention as we celebrate the next chapter of growth for our brand.

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