We can all agree that time is a valuable commodity. Time is money, right!? If time is money, then it certainly has value when it comes to how time is spent with your workouts. Why not get more from your workouts in less time? That makes total sense to everyone for sure.
I was inspired to write about the quality of time this week because I spent the first four days of the week in New York City doing market research with the new franchise ownership group who was recently awarded 10 licenses to develop HOTWORX locations throughout Manhattan. With a town square named “Times”, you know you’re in a city with a culture that values the use of time. For that reason, we believe that a fitness concept with a mission to make better use of time for its members will be a hit with New Yorkers. The de facto mission of HOTWORX is to provide MORE WORKOUT in LESS TIME.
I have received many comments on social media from members who have moved to the Big Apple, and from those who live there and simply can’t wait to have a HOTWORX in New York City. One former customer from our original location in Oxford, MS sent me a message on IG stating that, “You have no idea how long I’ve been waiting for Hotworx to come to NYC!!!!” I suspect that there are many other potential customers like her who will love the MORE WORKOUT, LESS TIME approach to infrared fitness in New York City.
I like to call it the Big Apple Project.
It began with a husband and wife team who were awarded multiple HOTWORX licenses for another state. Soon thereafter, I was approached by them about their idea to form a franchise ownership group for Manhattan in New York. Then, in August the group came together to invest in 10 franchise licenses for HOTWORX 24 Hour Infrared Fitness Studios to cover the Manhattan market. There were two new partners who came into the project, one a very successful NY investment banker, and the other an expert fitness trainer and NY real estate professional. Both of the two new partners to the Big Apple Project have lived and worked in Manhattan for many years. I can say firsthand that this team has great chemistry and a lot of brain power. This core group will do very well in Manhattan!
NYC is a place where time is always of the essence and the energy level is always very high. I love the fast pace of the city and the get it done attitude. To that point, I actually wrote my book, HOT EXERCISE, with an underlying theme of how to get more done in less time as it relates to fitness. Here are a few excerpts from the book introduction:
TIME IS PERHAPS the most valuable commodity we have in life. We might even go as far as to say all human advancement is the result of an effort to improve the quality of time…
The bottom line is most of us want to live longer and have a better quality of life. Goods, services, and experiences that maximize the use of our precious time will always be in demand…
The HOTWORX® Infrared Training System, known as 3D Training, is the result of time quality evolution, too. It is the perfect fitness method for the modern world, and it addresses those four things that people demand from their fitness programs. As you will see when you read through the rest of this book, it makes a lot of sense to combine heat and infrared energy with exercise to achieve the most efficient workout possible.
Welcome to the bold new infrared fitness frontier!
Infrared brings another dimension to the fitness table. This is the dimension of energy absorption as a new workout room component. Now people can add components of heat and exercise with infrared energy to the fitness experience for three times the results!
For a deeper dive on how to accelerate your fitness results with maximum time efficiency, you can grab a copy of the book on Amazon where it is a bestseller in the small business and franchise category, or you can find one at your local HOTWORX studio.
Accelerated infrared fitness is coming to the Big Apple soon! Be on the lookout. 👊🔥