HOTWORX Opens the 800th Location

November 23, 2025

Last week the HOTWORX franchise opened number 800, a beautiful new location in Salem, NH. Big congratulations go out to franchisees, Michelle and Phil Sundman, who worked extremely hard to develop this location when the opportunity presented itself to them. They had their heart set on Salem but for a while it was not available, nonetheless, as fate would have it, they were eventually able to secure the market rights and did indeed launch the business project to eventually become the 800th franchised studio to open for the brand!

Michelle and Phil joined the weekly Monday morning corporate opening session at 8:30 am this week so that everyone could celebrate this major accomplishment that has been achieved for the franchise. Michelle told the story of how her and Phil received a phone call from franchise recruiter Patty Gattuso to let them know that the Salem, NH market had become available and that they could now pursue their passion to bring the HOTWORX unique brand of fitness to their community. Everyone was thrilled to hear her story and to see the excitement of being the 800th location.

HOTWORX has grown to this level because of its unwavering commitment to the mission of FRANCHISEE PROFITS through CUSTOMER BLISS! The only way to customer bliss is through an extraordinary level of fitness results. These success stories are evident across the country and the world as the HOTWORX 3D Training program continues to deliver on the promise of MORE WORKOUT, LESS TIME! The combination of heat, infrared energy, and isometric + HIIT exercise has proven to be a remarkable way to obtain workout results.

STELLAR RESULTS = FITNESS BLISS!

…And studio member bliss is what drives the profits and the growth of the franchise. Did you know that approximately 90% of the franchise owners of HOTWORX locations were members of a studio first? I hear the same story all of the time, and it goes something like this: “My friend convinced me to go with her to do a workout at HOTWORX. I tried it and was immediately hooked by the way I felt after the workout. I joined and started going regularly and began to see results fast. Then I started to think about opening a franchise location myself, and now here we are at franchisee orientation!”

HOTWORX came to market with a unique infrared training method in 2017 with the first location opening in Oxford, MS in February of that year. Now, in just 8.5 years, the franchise has grown to over 800 open. The company is under active development in 49 states and in Guam, and 5 other countries including Ireland, Saudi Arabia, UAE, Canada and Mexico.

Stay tuned folks. We are just getting started!!!

👊🔥

Stephen P. Smith, MA

CEO and Creator of HOTWORX, Author, Former National Collegiate Bodybuilding Champion and Arena Football Player, Certified Professional Trainer

GET THE LATEST HOTWORX BLOGS SENT RIGHT TO YOUR INBOX!

Sign up to receive weekly emails:

You've successfully subscribed!
Thank you!
Oops! Something went wrong while submitting the form.