HOTWORX congratulates franchisees, Rita and James Lay, who were awarded 3 franchise licenses - 2 in the Mobile-Pensacola (Fort Walton Beach) market and 1 in the Montgomery-Selma market. They recently opened their Pensacola, FL (Northwest) studio!
What originally motivated you to consider a business opportunity?
We recently remembered our initial experience at a HOTWORX a few years back when we attended as a guest when our daughter was in college and we did a session in the Starkville, MS studio. We wondered why there was not one in Pensacola, so we "Googled" and submitted our names to learn more.
What led you to explore franchising rather than an independent business?
Franchises provide a proven system that works and we were sold on the HOTWORX concept more than anything.
What was your initial impression of your first HOTWORX session?
This one is hard to explain - the first session was extremely difficult but at the same time energizing. It left me feeling like I accomplished a lot in the short time I was in the session. Hours later, I did not feel "worn out" like you typically feel after a hard workout.
How was your experience going through the HOTWORX Discovery Process?
We were very surprised at how thorough the sessions were. Our Franchise Recruiter, Mandy Verges, was phenomenal - very professional and personable. We like that the sessions introduced a concept and then gave us time to discuss before moving forward. Mandy made herself available throughout the process.
How would you describe your Orientation Day and meeting the HOTWORX Executive Team?
This was an exciting day for us and knowing that the Executive Team carved time out of their busy day to meet with us and answer any remaining questions we had made us feel good about how the company treats its Franchisees.
What advice would you give to other entrepreneurs considering the opportunity to franchise with HOTWORX?
Do your "homework" and follow the Discovery Process, as it will answer the questions you have.
What are the top 3 reasons you chose to franchise with HOTWORX?
1. The opportunity to provide a product/service that will help people's overall health, while at the same time making money.
2. The fact that HOTWORX has a proven system for success and we feel like we have gotten in during the growth phase.
3. We will be able to work with our family in this business.
What excites you the most in offering HOTWORX to your community?
The health benefits of the 3D sessions and the fact that this is a new fitness concept in the Pensacola area.
What goals do you plan to accomplish in your first year as a HOTWORX franchisee?
Being VERY profitable by smashing as many membership enrollment records as possible, while educating Pensacola on the benefits of the HOTWORX workout. Be nominated as the "BEST" in Pensacola in the VIP Pensacola Magazine category of Health & Wellness, which is an annual contest voted on by the community.
How will HOTWORX help you achieve your personal and professional goals?
Having our own franchise will allow us to serve our community by providing an important health and wellness benefit, while making money and building a legacy with our family.
