An Effective, Efficient, and Affordable Means of Exercise

HOTWORX welcomes new franchisees, Carmen and Keith Hopkins, who were awarded 2 franchise licenses in Houston, Texas!

What originally motivated you to consider a business opportunity?
Both of us recently went through job changes in the energy market and have both been in industry for 25+ years. It was an interest to explore alternate means to earn income, build long term wealth, and experience improved life-work balance on our own terms.

What led you to explore franchising rather than an independent business?
Keith and I are both high achievers, but we are also first-time business owners, and believed that the franchise model would offer us the support and structure we need to help us be successful.

What was your initial impression of your first HOTWORX session?
It was a great workout that left us both feeling like we were more awake and more alert than before we got started. It was the best 30-minute workout we’ve ever had. The studio experience was positive, and the virtual instruction was effective.

How was your experience going through the HOTWORX Discovery Process?
Cynthia was our amazing recruiter. Not only was she very knowledgeable and professional, she was patient and always available to make sure we got answers to our questions. Business performance information was helpful, although we sought more interaction with current franchisees during the process.

How would you describe your Orientation Day and meeting the HOTWORX Executive Team?
Orientation Day was very well put together and incredibly informative in laying out the HOTWORX model in just enough detail to get you going, but not so much to overwhelm you. The Executive Team is a dynamic group of people who definitely love what they do and their enthusiasm is definitely something that makes you want to become part of the HOTWORX family.

What advice would you give to other entrepreneurs considering the opportunity to franchise with HOTWORX?
Be prepared to assess the business capability and the strategy to fund the business most effectively. There are various approaches to financing the business, but due to the required capital to build out, this is a key consideration early in the decision process.

What are the top 3 reasons you chose to franchise with HOTWORX?
1. We looked at numerous franchising opportunities over a six month period of time and had almost given up on finding the right business for us. Once we found the HOTWORX opportunity, things began moving very quickly as we realized HOTWORX checked all of our boxes for business ownership.
2. We are personally committed to a healthy lifestyle, so being able to bring an innovative and highly efficient twist on exercise to our own community was definitely something we could get excited about.
3. We loved the model and it was clear that this was something we would personally use if it were available to us. The question became simple, do we want to be a member of someone else’s HOTWORX studio or do we want to own our own HOTWORX studio?

What excites you the most in offering HOTWORX to your community?
We are so excited to bring HOTWORX to our community because we believe it to be an effective, efficient, and affordable means of exercise for our community to achieve their fitness goals… not to mention all of the benefits associated with infrared energy. It feels great to be able to be part of something that can help my community become healthier and achieve goals they may not have believed possible before!

What goals do you plan to accomplish in your first year as a HOTWORX franchisee?
Our goal is to have our first unit grand opening within 10 months from our franchise signing date, and our second studio location in lease agreement and build out within 12 months.

How will HOTWORX help you achieve your personal and professional goals?
Being a successful HOTWORX owner will provide an alternate means of income for our family. It will also provide a foundation of business for our children to support and grow into professionally. Finally, it will offer a long-term source of wealth and security in our retirement planning, aside from traditional stock market investing. We will become more educated in the area of business structures, finance, and estate management as a franchise owner of HOTWORX.

Congratulations, Carmen & Keith, and welcome to the HOTWORX team!

Looking for a new business opportunity and want to learn more about HOTWORX? Visit


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