Bringing This Fabulous Fitness Brand to Australia

HOTWORX welcomes Australian Master Franchisees, Laura & Steve Marazzi, on their flagship studio located in South Yarra, Victoria!

What originally motivated you to consider a business opportunity?With Laura originally from Canada, Steve experienced his first white Christmas in December 2018 for a 6-week holiday in Canada. With Laura’s father being a massive Green Bay Packers fan, we joined him for a game in Green Bay December 2018.

Whilst in the US a HOTWORX social media ad popped up and Laura clicked on it as a very catchy brand name (as we were freezing our butts off in the cold weather!) and after having a read, Laura immediately saw ‘franchise opportunity’ and put our details in!

We had our first call with Valentina, the International Franchisee Developer, explaining this was not a franchise opportunity but a Master Franchisee opportunity. Steve and Laura had a chat and decided ‘This is it! This is the opportunity we have been waiting for!’.

After a few months of weekly meetings with Valentina and Stephen Smith, we booked a trip to New Orleans in May 2019 to complete our Due Diligence and meet Stephen Smith and the HOTWORX team in person.

After our 2-week trip to New Orleans we jetted off to Africa for our 6-week safari (planned a year in advance!) and a week after returning mid-July we had a call with Stephen Smith who introduced us to the opportunity of being the Master Franchisees of Australia!

With the conference in Las Vegas only one week away we jumped on the opportunity, got our stuff together and by 10pm our Friday night we booked our flights to leave at 6am that Saturday morning to attend the HOTWORX conference on that Monday! A whirlwind of adventure and looking forward to working with and learning from such a fabulous Franchise Brand and Team.
What was your initial impression of your first HOTWORX session?
Laura – Our first HOTWORX session was with Stephen Smith in May 2019 during our trip to New Orleans. We completed the Hot Yoga & Cycle sessions back to back and lots of sweat!

Steve – Fast, motivating and the feeling of achieving an intense workout in less time!
How was your experience going through the HOTWORX Discovery Process?The HOTWORX Discovery Process was simple and very straight-forward. Any questions we had were easily answered and we were impressed with the scheduled weekly meetings. Valentina was excellent with her follow-ups.
How would you describe your Orientation Day and meeting the HOTWORX Executive Team?
It was so welcoming, enthusiastic and energising.

The structure, order and information included in the Orientation Day was much more than expected and any questions asked were answered. It showed and proved how stable and grounded the HOTWORX Brand and team are.

Everyone is so approachable and happy to help with any questions you have. We are honoured to be part of the HOTWORX family! We didn’t even have to try HOTWORX to know we wanted in!
What advice would you give to other entrepreneurs considering the opportunity to franchise with HOTWORX?Laura – Steve and I have independently owned and operated our own sub-licensed business for 8 years and have always been hesitant of franchising. But after researching HOTWORX, flying to the USA to complete our Due Diligence, meeting the HOTWORX Executive Team and introducing ourselves to older and newer HOTWORX franchisees showed and proved the accountability, consistency and passion of the brand.

Steve – HOTWORX is the future of exercise! HOTWORX is not just an awesome workout but it has so many health benefits that makes it so inviting.
What are the top 3 reasons you chose to franchise with HOTWORX?Laura –
1. A highly knowledgeable and passionate Head Office Team that is filled with drive, focus and motivation.
2. A very stable, organised and solid system that leads the Franchisees with a strong leadership team.
3. The focus of accountability and consistency to the Franchisor and the Franchisee.

Steve –
1. More Workout Less Time, literally!
2. Maintaining the business operations is seamless.
3. Support is fantastic.
What excites you the most in offering HOTWORX to your community?
Laura – Bringing this fabulous new Fitness Brand to Australia whilst stepping into a new and exciting venture together. This new opportunity of being Master Franchisees will let us work in a much more dynamic, fast-paced environment but most exciting is learning so many new aspects from the HOTWORX Team is an honour.

Steve – Witnessing the customer’s experiencing the high intense workouts in such a short time and making them motivated to come back for more. Hitting that 1000+ active clients in our first flagship studio.
What goals do you plan to accomplish in your first year as a HOTWORX franchisee?Laura – More Workout, Less Time! Melbourne is a busy, bustling city where, as most lifestyles nowadays, do not have time for themselves or exercise. HOTWORX leaves out that excuse with the 15-30 minute HIIT and Isometric sessions with getting results people do in longer fitness sessions.

Steve – Giving potential customers a faster and more enjoyable workout. Making the workouts more accessible to them on their time.

HOTWORX Australia Master Franchisees

Congratulations, Laura & Steve, and welcome to the HOTWORX team!

Looking for a new business opportunity and want to learn more about HOTWORX? Visit


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