Diversify Our Entrepreneurial Pursuits

December 28, 2025

HOTWORX congratulates franchisees, Dusti and JW Crenshaw, who were awarded 3 franchise licenses - 2 in the Yakima-Pasco-Richland-Kennewick market and 1 in the Seattle-Tacoma market. They recently opened their Walla Walla, WA (Rose St.) studio!

What originally motivated you to consider a business opportunity?
As an educator with over twenty years of experience, I have always been passionate about fostering growth and development, not just in the classroom but also within my community. My husband has a diverse background ranging from construction and mining to being a horse farrier. Together, we run a seasonal small fire support business and a land clearing business, but we have been actively seeking opportunities to diversify our entrepreneurial pursuits. Our goal has always been to find a business venture that aligns with our values and makes a positive impact on our community. That's when we discovered HOTWORX. It felt like the perfect opportunity to not only grow our entrepreneurial footprint but also promote health and wellness in a way that aligns with our values and goals.

What led you to explore franchising rather than an independent business?
We decided to explore franchising instead of starting an independent business because we wanted a balance between entrepreneurial freedom and the support of a proven business model alongside established brand recognition and operational systems.

What was your initial impression of your first HOTWORX session?
My first HOTWORX session left a unique and lasting impression. Stepping into the infrared sauna studio, I was immediately struck by the innovative concept and the soothing warmth surrounding me. The combination of heat and exercise felt invigorating yet surprisingly relaxing, leaving me with a sense of accomplishment and well-being.

How was your experience going through the HOTWORX Discovery Process?
Our experience going through the Discovery Process was excellent, thanks to Mandy's easy going demeanor and wealth of knowledge. She made the entire process smooth and enjoyable, patiently addressing all our questions and concerns with a positive attitude. Mandy's expertise and enthusiasm instilled confidence in us as we navigated through the various aspects of the franchise, from understanding the business model to exploring potential opportunities. Her guidance was invaluable in helping us feel prepared and excited for the next steps in our journey with HOTWORX.

How would you describe your Orientation Day and meeting the HOTWORX Executive Team?
Our Orientation Day and meeting the HOTWORX Executive Team was both informative and exciting. The day was packed with essential information that gave us a comprehensive understanding of the business, which was crucial in helping us make informed decisions. The Executive Team was welcoming and transparent, providing valuable insights into the operations and support systems available.

What advice would you give to other candidates considering the opportunity to franchise with HOTWORX?
For those considering franchising with HOTWORX, my advice is simple: pray, research, and execute. Take time to pray about your decision, thoroughly research the franchise, and once committed, execute your plan with determination and trust in the support provided by HOTWORX.

What are the top 3 reasons you chose to franchise with HOTWORX?
1. HOTWORX System/Playbooks: We were impressed by the comprehensive system and playbooks provided by HOTWORX, which offered clear guidance and support for running a successful franchise.
2. Team Experience: The years of experience held by the HOTWORX team reassured us of their expertise and commitment to franchisee success, making us confident in our decision to partner with them.
3. Unique 3D Training Delivery: HOTWORX's innovative approach to delivering 3D Training through infrared sauna workouts stood out to us as a unique and compelling offering in the fitness industry, providing a competitive edge and appealing to potential customers.

What excites you the most in offering HOTWORX to your community?
What excites us most about offering HOTWORX to our community is the opportunity to contribute to people's health and happiness. We believe HOTWORX's innovative approach to fitness, combined with the rejuvenating benefits of infrared sauna workouts, can positively impact lives by providing a unique and effective way for individuals to prioritize their well-being. Our goal is to create a space where people can achieve their fitness goals and experience increased vitality and joy in their daily lives, ultimately fostering a healthier and happier community.

What goals do you plan to accomplish in your first year as a HOTWORX franchisee?
Our main goal as HOTWORX franchisees in our first year is to reach the 1,000 member club, signifying that we've helped a significant number of people feel good. We'll focus on delivering exceptional service, building strong relationships, and creating a welcoming environment for our clients to achieve their fitness goals.

How will HOTWORX help you achieve your personal and professional goals?
HOTWORX will help us achieve our personal and professional goals by providing a structured and supportive business model that allows us to thrive as entrepreneurs while promoting health and wellness in our community.

Congratulations, Dusti & JW, and welcome to the HOTWORX team!
Looking for a new business opportunity and want to learn more about HOTWORX?
Visit hotworx.net/franchising.

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