;

Our Desire to Build Something Together

May 18, 2025

HOTWORX congratulates franchisees, Stefan Ruiz & Whitney Brewster, who were awarded a franchise license in the Austin market and recently opened their Taylor, TX studio!

What originally motivated you to consider a business opportunity?
Throughout our careers, we have always worked hard for someone else. We have been on the lookout for an opportunity to put our all into something of our own and to make our investment work directly for us. We are typically risk averse. However, our excitement about the HOTWORX opportunity and our desire to build something together overrode our fears.

What led you to explore franchising rather than an independent business?
We researched several independent and franchise business models with varying degrees of complexity and risk. HOTWORX is a proven model. The technology and processes are already defined, lessening the start-up resources necessary and risk involved when starting a new business. It is the closest we have seen to a plug and play model.

What was your initial impression of your first HOTWORX session?
We immediately fell in love with it, but it's harder than you think!

How was your experience going through the HOTWORX Discovery Process?
Our experience with the HOTWORX Discovery Process was incredibly positive and very fast-paced. Once we made the decision to move forward, things shifted into high gear.

How would you describe your Orientation Day and meeting the HOTWORX Executive Team?
Orientation Day answered many of the questions we had about the roadmap to getting the franchise operational, the resources needed to get there, and the support available to help achieve success. Meeting the Executive Team was an engaging and encouraging opportunity. The team had valuable information to share and promoted excitement through their genuine belief in the vision of HOTWORX.

What advice would you give to other candidates considering the opportunity to franchise with HOTWORX?
Come on! Do not wait! It is a fast-paced process but much of the challenging work is prepackaged for you with incredible support along the way.

What are the top 3 reasons you chose to franchise with HOTWORX?
1. The franchise business model
2. The very real benefits that come from the infrared sauna experience
3. The potential for growth on both a personal and professional level through joining the HOTWORX Team

What excites you the most in offering HOTWORX to your community?
Taylor, TX is on the cusp of going from a small farming town to a thriving suburb of Austin. What excites us the most is the opportunity to help build the community by offering a fitness solution that works.

What goals do you plan to accomplish in your first year as a HOTWORX franchisee?
In our first year as HOTWORX franchisees, we plan to immerse ourselves in education about the business, successfully stand up our first store, become a trusted partner in the community, and bring in $100K in profit.

How will HOTWORX help you achieve your personal and professional goals?
Professionally, HOTWORX presents us with a business opportunity to make money and diversify our portfolio. On a personal level, HOTWORX is providing us with a better understanding of what it takes to successfully run a franchise, while allowing us to grow and build something special together.

Congratulations, Stefan & Whitney, and welcome to the HOTWORX team!
Looking for a new business opportunity and want to learn more about HOTWORX?
Visit hotworx.net/franchising.

SHARE THIS POST

GET THE LATEST HOTWORX NEWS ARTICLES SENT RIGHT TO YOUR INBOX!

You've successfully subscribed!
Thank you!
Oops! Something went wrong while submitting the form.