HOTWORX welcomes new franchisees, Kenneth and Laronda Burnett, who were awarded 4 franchise licenses - 1 in each of the following markets: Memphis, Hartford & New Haven, Champaign & Springfield-Decatur, and New York. They will soon begin Presale at their first studio in Collierville, TN!
What originally motivated you to consider a business opportunity?
I have always been an entrepreneur at heart. I've been in the IT profession for the last 30 years in some way or another. Within the last 10 years, my focus has turned to fitness. I've been doing Spartan races for the last 3 years and I started doing personal training in the last 2 years. When I discovered HOTWORX, it was the ideal marriage between fitness and technology.
What led you to explore franchising rather than an independent business?
I consider myself a serial entrepreneur. I've started IT consulting companies, tanning salons and photography services. I'm currently doing personal training. But a franchise gives you a proven blueprint for success. So I'm looking forward to trying something different this time around.
What was your initial impression of your first HOTWORX session?
Hot! But I loved the sweat and after burn.
How was your experience going through the HOTWORX Discovery Process?
I was totally impressed with the thoroughness of the Discovery Process. Speaking with Mandy each week was the highlight of my day because she was a pleasure to work with and I knew I was going to learn something interesting about the franchise after each call.
How would you describe your Orientation Day and meeting the HOTWORX Executive Team?
Orientation Day was pretty neat. I got to see other people excited about starting this journey. I certainly got that "family" feel from the HOTWORX team. I felt like they really cared about the success of the franchisees.
What advice would you give to other entrepreneurs considering the opportunity to franchise with HOTWORX?
I'd tell them to do their due diligence then HURRY to secure a license to get started!
What are the top 3 reasons you chose to franchise with HOTWORX?
1. New technology
2. Lots of franchise expertise
3. 24 hour business model with limited staffing
What excites you the most in offering HOTWORX to your community?
I love the fact that I can introduce people to a new way to fitness.
What goals do you plan to accomplish in your first year as a HOTWORX franchisee?
I definitely plan on getting that 500 member designation. Beyond that, my goal is to be profitable with 12 months. I also would like to start working another franchise.
How will HOTWORX help you achieve your personal and professional goals?
The pandemic reinforced the need to have multiple streams of income. Opening this franchise will get me closer to financial freedom
