The System Works If You Do

August 24, 2026

HOTWORX congratulates franchisee, Dalton Pittman, who was awarded a franchise license in the Panama City market and recently opened his Panama City, FL (at 23rd) studio!

What originally motivated you to consider a business opportunity?
I have been in Real Estate development for the last 3 years and prior to that I was in the property management area. I have a heavy construction background in both new development and redevelopment buildings. I have been in business development/management since graduating from the University of Memphis in 2016. I am constantly looking for other opportunities to grow my portfolio and I fell in love with HOTWORX as a user.

What led you to explore franchising rather than an independent business?
I currently own and operate 3 other businesses. Franchising is a new route for me and I am always looking for options to expand my knowledge and this avenue allows me to do so.

What was your initial impression of your first HOTWORX session?
It was HOT! I was hooked the moment the workout started. I have always been a big advocate of sauna use simply because of the amazing benefits that it adds to heart health. You add the infrared benefits along with the body movements and it is simply a workout you can't miss.

How was your experience going through the HOTWORX Discovery Process?
The Discovery Process was very informative. My Franchise Recruiter did a great job at tackling all of my questions.

How would you describe your Orientation Day and meeting the HOTWORX Executive Team?
Orientation Day was long, but helpful. It was great to see so many people that have been with the company for so long and continuing to help grow such an incredible brand.

What advice would you give to other candidates considering the opportunity to franchise with HOTWORX?
The system works if you do. The HOTWORX team has everything laid out for your business to be successful.

What are the top 3 reasons you chose to franchise with HOTWORX?
1. Brand recognition as one of the top fitness franchises
2. A simple and informative Discovery Process
3. A workout anyone can manage with the right drive

What excites you the most in offering HOTWORX to your community?
I'm most excited about the health attributes. Over the last 10 years the trend towards a more healthy lifestyle has grown exponentially and HOTWORX offers twice the workout in half the time.

What goals do you plan to accomplish in your first year as a HOTWORX franchisee?
I want to be a part of the 1000 member club. Through marketing and community outreach, we can help advocate for a better healthy lifestyle.

How will HOTWORX help you achieve your personal and professional goals?
HOTWORX will help me achieve my goals by continuing to help grow my portfolio and business currently. I get to provide an amazing studio for my neighborhood while getting back into the HOTWORX lifestyle myself.

Congratulations, Dalton, and welcome to the HOTWORX team!
Looking for a new business opportunity and want to learn more about HOTWORX?
Visit hotworx.net/franchising.

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