Skip to Content

Things Are Getting Hot!

HOTWORX congratulates franchisees, Malena and Marlowe Valdeabella, who were awarded a franchise license in the Cedar Rapids-Waterloo-Iowa City & Dubuque market and recently opened their Dubuque, IA studio!

What originally motivated you to consider a business opportunity?
What originally motivated us to the business opportunity were several things. Malena has always had a passion for mental health and wellness and that led to her becoming a licensed clinical social worker. Malena's fitness journey has greatly evolved over the years- from just exercising to see weight loss to learning more about what her body needs and what it takes to be her healthiest and best self.

Marlowe has been in business for 25+ years and enjoys learning new things. Marlowe, too, has an interest in health and wellness and has utilized different exercise modalities throughout his life. The melding of business, health and wellness seemed like a perfect fit.

What led you to explore franchising rather than an independent business?
We hadn't really thought about owning a franchise before, but our experience with our current HOTWORX really opened our eyes to some new possibilities.

What was your initial impression of your first HOTWORX session?
Malena started working out at HOTWORX Ellisville the day they opened the doors and instantly fell in love. Malena attended sessions daily (sometimes 4+ sessions) and couldn't stop talking about how great she felt. One day she came home and asked Marlowe what he thought of the idea of maybe venturing into buying one ourselves. Marlowe was not opposed!

How was your experience going through the HOTWORX Discovery Process?
The Discovery Process was very informative and felt well paced. It really gave us a clear idea of what to expect.

How would you describe your Orientation Day and meeting the HOTWORX Executive Team?
Orientation Day was so exciting. Although, a lot of information, we feel confident in the support that the HOTWORX team offers.

What advice would you give to other entrepreneurs considering the opportunity to franchise with HOTWORX?
Advice we'd give to other potential candidates is to take the leap. Have the conversation, see where it goes, there's nothing to lose. Now is the time. Things are getting HOT!!

What are the top 3 reasons you chose to franchise with HOTWORX?
1. New, innovative and cutting edge workouts
2. Amazing business model/low overhead/turn key
3. Affordable and accessible

What excites you the most in offering HOTWORX to your community?
What excites us the most is bringing this wonderful environment to my hometown community. We are thrilled that others can enjoy the numerous health benefits this studio has to offer!

What goals do you plan to accomplish in your first year as a HOTWORX franchisee?
our goal is to make HOTWORX Dubuque a household name and hit 1,000 members in 10 months!

Congratulations, Malena & Marlowe, and welcome to the HOTWORX team!
Looking for a new business opportunity and want to learn more about HOTWORX?


Sign up to receive weekly emails:

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.