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HOTWORX, Sweat, and the Truth: Why Honesty About Fitness Results Matters

In a culture saturated with filtered selfies and 30-second transformation reels, the fitness world often feels like a highlight reel of impossible standards. But if you’ve ever stepped into a HOTWORX 24 Hour Infrared Fitness Studio for a 30-minute isometric workout like Hot Yoga or Hot Warrior, you know one thing for sure: the workouts can be fast, but results don’t come easy, they come with effort, intention, and consistency.

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July 19, 2021

The Power of Teamwork in a Fitness Franchise

Franchising can be a wonderful business model for delivery of fitness products and services to the customer, who, of course, is the end user.

July 12, 2021

The Power of Training Partners

Why do people train with others? What makes a small group of two or three people when training more effective? Why do professional athletes train with a partner, or a one-on-one coach?

July 5, 2021

The Power of Infrared Energy

I hear from HOTWORX customers all the time who mention how “energized” they feel during and after their workouts in the HOTWORX infrared workout saunas. I experience this too. So, why does this happen?

June 28, 2021

Go Beyond the Workout Plateau…BURN THE SHIPS

With workouts, and life, we reach a certain level of achievement and that is where we remain at times, in the “comfort zone”, if you will. Leaping higher to a new level of performance requires a certain mindset.

June 20, 2021

HOTWORX Infrared Training Method

What it takes to make a gym a home is what happens on the inside to get its members the results they are looking for. This is where a training method comes in.

June 14, 2021

The Circle of Customer Satisfaction

Last year, just prior to our franchise convention for HOTWORX and Planet Beach in preparation for my keynote, I decided to analyze our customer ratings and comments to gain a richer understanding of why our studio members give a 5 star rating.

June 6, 2021

Transformational Infrared Fitness Results

Last week I had the honor of attending a signing event for my book HOT EXERCISE at one of our top franchise locations in the country, Myrtle Beach, SC. The owners, Monty and Dixie Porter, have done a wonderful job and their members are absolutely passionate about HOTWORX.

May 31, 2021

More Powerful Fitness Through Mind/Body Awareness

As a follow on to last weeks blog post, I want to expand on the term “power” as it relates to fitness. Fitness programs are more powerful when the mind and body are in sync. The world’s greatest athletes have mastered this, and we can all master it.

May 23, 2021

What is Power?

Your personal “power” is important to your fitness! That said, let’s dig a little deeper to understand what power really is.

May 16, 2021

Web Series Announcement: Virtual Instructor Competition 2021

In just its 4th year now the unique HOTWORX Virtual Instructor Competition is in full swing as we approach the upcoming franchise convention in San Antonio for July 19-21. This year I am pleased to announce that we are filming a web series to document the progress of the 2021 competition season.

May 10, 2021

Infrared Fitness, the Interview with Dr. Daryl Perlman and Dr. Craig Perlman

A few weeks ago I was honored to meet with two new franchisees who are brothers, and who are also medical doctors, Daryl and Craig Perlman from Long Island, New York. I asked them if they would allow me to conduct a casual Zoom interview with them to help all of us understand the benefits of 3D Training from the perspective of a medical doctor.

May 2, 2021

Improve Your Fitness Balance Sheet

Those who know me as a fitness trainer know my stance on the importance of accountability. This holds true for me in business as well. That stance is simple. Without consistency there is little or no accountability.

April 26, 2021

Let the Sunshine In

I was on a Florida vacation recently and the first couple of days were very dreary due to the rain and no sunshine. We even had a tornado come through one day while I was at a gym with my daughter. The lights went out during the storm but it didn’t slow down my weight training on that leg day.

April 18, 2021

First Responders Rock the Detox with HOTWORX

A couple of weeks ago I had the honor of attending a sauna donation ceremony for the Waxahachie, TX Fire Department. The entire HOTWORX franchise organization would like to commend Chief Ricky Boyd and all of the firefighters there for such an outstanding job.

April 12, 2021

Great Sleep Improves Detox

Did you know that a good night’s sleep can improve your detox program? This is especially important for your mental health because good sleep = great detox for your brain.

April 5, 2021

HOTWORX Infrared Sauna Effectiveness

Sauna design matters when it comes to effectiveness. Infrared saunas come in many sizes, shapes and forms. Obviously some designs are more effective than others. The problem with the evaluation of infrared sauna design is that there exists some serious misinformation online coming from those who lack credentials and have no research to back up their claims.

March 29, 2021

Why is Detox So Important?

In last week’s blog post I wrote about the body’s largest organ, the skin, and how it acts as a border exchange by allowing entry of toxic substances into the body as well exiting them through sweat detox. What I want to expand upon this week is why detox is so important for health.

March 22, 2021

Skin is Your Detox Border Exchange

The skin acts as your body’s border exchange for toxic substances. When you contact things your body absorbs substances through your skin. Often what we grab, hold or touch can be toxic to our bodies.

March 14, 2021

HOT EXERCISE Now Available in an Audio Book

While planning for the release of my book, HOT EXERCISE, the release of an audio version was always in the works. We wanted to make the information in the book available in every format.

March 8, 2021

Franchise Branding is a Team Sport

My franchise business experience dates back to the late 80’s when I became involved with Gold’s Gym as a licensee. I realized then how important a brand name is and how important brand uniformity is as well.

March 1, 2021

Infrared Training and a Burn Off Diet

I was part of a trainer to trainer dinner conversation this week at our bi-annual end of filming VI (Virtual Instructor) dinner, and the topic was, of course infrared training, but as it related to “diet”.

February 21, 2021

Infrared, the Good Radiation

The word “radiation” gets a bad rap sometimes. Indeed, there are very harmful forms of radiation that we all should avoid, but there are “good” forms of radiation too. Infrared is one of those good forms of radiation.

February 14, 2021

Respect for the Warrior Spirit

I’m writing this blog today from the Black Hills of South Dakota. When I am here I am reminded of the freedoms that we sometimes take for granted in America.

February 8, 2021

Incinerate Fat with Infrared Training

In previous blog posts I have written about fat loss through infrared training. In this article let’s take a deeper dive into the attack on fat and the process of oxidation.