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Love at First Sweat

HOTWORX congratulates franchisees, Danielle and Sveinn Storm, who were awarded 4 franchise licenses in the Cedar Rapids-Waterloo-Iowa City & Dubuque market and recently opened their Cedar Falls, IA (University Ave.) studio!

What originally motivated you to consider a business opportunity?
First, our family fell in love with HOTWORX after joining the new studio in our town. Always looking at things through the lens of a business owner, I (Danielle) also fell in love with the business concept of how HOTWORX studios are run.

What led you to explore franchising rather than an independent business?
It was the benefits of HOTWORX sessions along with the solid business plan that HOTWORX offered that convinced us that a HOTWORX franchise was the path we needed to take.

What was your initial impression of your first HOTWORX session?
It was a love at first sweat situation! I had been looking into the benefits of infrared saunas when HOTWORX showed up on my Facebook feed. After looking into what HOTWORX was, I was thoroughly intrigued and asked my adult daughter to sign up with me during our local studio's presale. She told me “No.” Twice. I signed her up anyway. 😉 Then, I waited with bated breath for our local studio to open. My daughter and I went to our first session, not really knowing what to expect, but we both walked away obsessed. Within a few days, I knew I needed to explore the idea of opening our own HOTWORX.

How was your experience going through the HOTWORX Discovery Process?
I was very eager to learn all that I could, and as I did so, I became even more confident in the business. Teresa was fantastic. She answered all my questions and connected me with the right people to learn from. It was obvious that the Discovery Process was well thought out.

How would you describe your Orientation Day and meeting the HOTWORX Executive Team?
Orientation Day was a great experience. It was informative and welcoming. After meeting the Executive Team, I knew this was the right decision for our family. I’m excited about this business opportunity and the ability we will have to change the lives of our future clients.

What advice would you give to other candidates considering the opportunity to franchise with HOTWORX?
Learn and study all you can during the Discovery Process. Consider why you might want to own a HOTWORX studio and what good you can bring to your community

What are the top 3 reasons you chose to franchise with HOTWORX?
1. HOTWORX offers a unique and incredible service that changes lives. I wanted to be a part of that.
2. HOTWORX has a strong business model and strategic branding that is relevant in today’s world.
3. I believe that HOTWORX is the vehicle for our family to create a legacy business.

What excites you the most in offering HOTWORX to your community?
Watching our friends, family, and clients grow healthier and knowing we played a part in it gets us excited.

What goals do you plan to accomplish in your first year as a HOTWORX franchisee?
Our family is a little competitive (ex: family game nights can get a little intense around here); so naturally, we would like to break a few HOTWORX records.

How will HOTWORX help you achieve your personal and professional goals?
As a family, we have been attending HOTWORX sessions consistently since becoming members at our local studio. The results we have seen in just 3 months have been like nothing we’ve experienced before. We are looking forward to continuing this amazing health journey as a family. Additionally, opening HOTWORX studios in locations where my husband and I grew up will allow us to move back home closer to family­­­—something we have been trying to do for many years. And finally, we believe that opening 4 HOTWORX studios is the path to fulfilling our goal of creating financial freedom and a legacy family business.

Congratulations, Danielle & Sveinn, and welcome to the HOTWORX team!
Looking for a new business opportunity and want to learn more about HOTWORX?


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