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The Ideal Virtual Instructor: Who Has What It Takes to Represent HOTWORX?

At HOTWORX, fitness isn’t just a routine…it’s a revolution! Our unique blend of infrared heat, isometrics, and high-intensity interval training inside virtually instructed saunas has created a workout model that’s changing lives. And behind every powerful workout is a Virtual Instructor (VI) who brings energy, precision, and passion to the screen.

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July 20, 2020

Infrared Saunas are Good for Socially Distanced Fitness

The HOTWORX franchise originally designed its patented infrared workout sauna for small groups to train together. It was never anticipated that the sauna would one day provide exercise in a way that would allow for very precise social distancing during a pandemic. Under normal, pre-COVID, circumstances, up to three people can workout inside of the sauna for fast, fun and effective group training.

July 11, 2020

A Franchise is a Team

In the late ’80’s and early ’90’s I was a licensee of three Gold’s Gym locations. At that time, Gold’s was “licensing” out their brand name rather than full on franchising of a system of operations. I really enjoyed being an owner of Gold’s Gym locations, and still love to take trips out to the original Gold’s known as the Mecca of Bodybuilding in Venice, CA. I always say that if you can’t get motivated in that gym, then you just can’t be motivated.

July 5, 2020

It’s All About the Workout!

Books have the power to change people for the better. For those who read more than others, there is a chance that at some point they will experience a fundamental change in their life because of a book that they read. My business partner, Nancy Price, back in 2011 gave me a book for Christmas that changed my career.

June 30, 2020

PRODUCTIVITY is Everything

It would be hard to argue against the title of this blog post. Indeed, getting things done is on the top of the list for the most important activities in life. Most of the time we equate productivity with business, and rightly so, but it goes way beyond business. It works the same way for everything else in life too. The output of a business depends on productivity and so does that of personal life.

June 22, 2020

Calorie Burn, Sweat, and Level of Fitness

In last week’s blog post I shared evidence showing how the sweating process accelerates for individuals who have been training and making fitness improvements. I showed that basically, as an individual obtains better fitness conditioning they will sweat faster and in higher volumes. I also pointed out that sweating faster allows the body to cool down quicker for longer and more intense workouts. With this in mind last week, I began to wonder about the calorie burn of an individual who is in better shape.

June 15, 2020

More Training = More Sweat

During my weight workouts and infrared training sessions this week, the subject of sweat came up with my training partners. It was mentioned that it seems easier to sweat when you are in better shape. This observation motivated me to do some research which has resulted in this blog post.

June 8, 2020

Bouncing Back from the Pandemic with Infrared Workouts

It feels sooo good to get back into my routine of weight training with the morning group and my weekly 4-5 HOTWORX infrared training sessions. My body feels so much cleaner from the inside out. We now have most of our franchise studios reopened and I can tell by the social media buzz on Instagram in the last few days that our customers who are returning to the infrared workouts feel the same way that I do.

May 31, 2020

A Better Way To Do Cardio

No fitness program is complete without a cardio component. The traditional workout usually involves some form of strength training first, such as weights followed by cardio. Traditional cardio such as a session on the treadmill, elliptical or some other equipment in a steady state type of movement is what is practiced by the majority of health club members. The steady state approach to cardio does work to get results but it takes more time and is monotonous. It lacks variety and can quickly lead to boredom.

May 25, 2020

Make Professionalism Your Best Practice

Most people meander through life without paying attention to one of the most important success components which is professionalism. The practice of professionalism will make the difference in your career as to how quick you bounce and how high you go. If you want to be the best that you can be, then you will commit to professionalism. If you want to reach the highest level of performance, then you will commit to professionalism. Professionalism will set you apart from the rest. Wouldn’t you much rather stand out than to simply blend in with the average?

May 18, 2020

An Iron Will Can Help You Break Through

Where There’s a Will There’s a Way!You’ve heard that saying all of your life, but do you act upon it? The Coronavirus Disease 2019, AKA COVID-19, has been and remains to be a terrible illness that disrupts our lives with death and economic turmoil. We are going through it together as a world. With a collective will we can bounce back together too.

May 11, 2020

The Power of Infrared for Detox

During this time of global concern over external cleanliness such as washing of hands and surfaces of things, it is probably good to begin thinking about cleansing the body from the inside as well. For millennia humans have practiced sweating as a way to clean the body from the inside out. Heat therapy has been around since the dawn of civilization. Historical examples date back to the heated bathhouses of the Roman Empire and American Indian sweat lodges as cultural evidence of the importance of heat and sweating for wellness. Without the benefit of modern scientific research, the ancients knew how important sweating was for internal cleansing. Over a thousand years ago the Finns even used the communal village sauna as a place for childbirth.

May 4, 2020

Heat and the Coronavirus

I, like many of us, have been watching the White House Press Conferences every day during this crisis. I do this in an effort to increase my level of knowledge for decision-making. During a crisis it is important stay positive and to stay informed!A recent briefing from the President was of particular importance as it relates to the potential of light and heat as a combatant to COVID-19.

April 27, 2020

Fitness Entrepreneurship in the Midst of a Crisis

True Entrepreneurs are optimistic by nature.That said, entrepreneurs need to nurture their optimistic nature by staying fit physically and mentally. First off, keeping up the workouts, no matter where they are done, can help to lower the business stress and raise the levels of optimism.

April 20, 2020

Electromagnetic Field (EMF) as a Measure for Infrared

Infrared is a form of electromagnetic radiation (EMR). EMR, as a current, is surrounded by an electromagnetic field (EMF). For example, lightning is a current between the sky and the ground, or wherever it travels, and an EMF encircles it as it travels. Infrared waves of light energy is surrounded by EMF as well. Therefore, EMF levels can indicate the presence of infrared radiation (IR).

April 13, 2020

Your Fitness Depends on the Inner Warrior

Life is not fair. This we know. So what?! Just because life does not present a perfect path for all of us to follow, there is no need to waste time by sitting around asking why. Why doesn’t matter. Just know that we need to work hard and stay positive!

April 6, 2020

Ride out the Pandemic with Cross-Training at Home

The power of cross-training for consistent variety is a cornerstone component of the HOTWORX training method. We created the first-ever 24 Hour Infrared Fitness Studio based on cross-training through a variety of innovative isometric, HIIT, and functional resistance workout types.

March 30, 2020

Positive Thinking Has Health Benefits

In all of my CEO memoranda sent out to our franchise organization regarding the COVID-19 crisis, I try to end on a positive note with some sort of uplifting salutation, such as “Work hard and Stay Positive”.

March 23, 2020

Workout at Home During COVID-19 Crisis

Working out is an essential component of living a healthy lifestyle. Depending on where you live, chances are that your gym has now been required to close as the wave of coronavirus sweeps through your country. There is no certainty as to when your gym or studio will reopen which adds to the anxiety.

March 16, 2020

Virtual Training Makes Sense in Response to Coronavirus

As we all manage through the current COVID-19 pandemic, we know that it is important to maintain a healthy immune system and working out is one of the best ways to ensure just that. That said, precautions should be taken at the gym during this time, such as wiping hands and wiping down any surfaces with gym wipes prior to use and limiting gym use during peak times. Also, given that this is a virus transmitted through the eyes and mouth through touching, gym goers should consider using virtual instructors and trainers instead of the traditional hands on trainer approach.

March 9, 2020

Ward Off Viruses with Infrared Workouts and Elevated Cleanliness

As I write this blog article, the entire planet seems to be over reacting to fear of the Coronavirus. I get it. The media needs to sell tickets and the Coronavirus is the show. I am not trying to make light of the situation, but common sense needs to prevail. (On a positive side note, right now is probably one of the best times to invest in the stock market!)

March 2, 2020

Feel the Infrared Heat Wave

Have you ever noticed the heat on your skin from the sun when you’re outside. Maybe at the beach you noticed when a cloud moved on to let the sun shine down freely and the heat felt so good to you at that point.

February 24, 2020

HOTWORX Provides High Intensity Zero Impact Infrared Workouts

If your goal is, like most of us, to get in great shape and stay there, then you might want to consider getting there and staying there in a way that extends the life of your body, mainly your joints. You can do this through the use of low, or zero impact fitness routines. Without a doubt, you can achieve a very high level of intensity during a workout and never have to jump at all. If your workout is in an infrared environment, then your intensity will be even greater and you will get to a higher level faster due to the heat and infrared energy.

February 17, 2020

Far Infrared Training is Good for the Brain

Working out inside of an infrared sauna is good for your brain. Peripheral exposure to far infrared (FIR) can stimulate the central nervous system, while exercise and FIR both can facilitate an increase in the level of oxygen to the brain.

February 10, 2020

Workout Schizophrenia Runs Rampant in the Fitness Industry

There seems to be elements of mass delusion in the world of fitness training these days. What do I mean by that? Well, before I explain, let’s gain an understanding of the word schizophrenia. Schizophrenia is a psychology term and when used in general conversation refers to “a mentality or approach characterized by inconsistent or contradictory elements.”¹

February 3, 2020

Find Your Inner Warrior and Ignite with Infrared Fitness

All of us, male and female alike have a spirit within that can help us to do extraordinary things. This “inner warrior” can power each of us to overcome obstacles in life as we battle for achievement.