Each week I talk to new HOTWORX franchise owners for Orientation Day on video. One of my main challenges to them is to set big goals for their new business. The average of anything should never be the goal.
October 1, 2016
It takes twice as long to warm up for a workout in an air-conditioned studio. Why waste that time? Your body likes heat and we all know that warming up prior to exercise is the right thing to do.
September 27, 2016
How did heat get to here in fitness?Heat is an ancient form of therapy. Sweat lodges and saunas have been around for centuries. Thousands of years ago the Greeks and Egyptians used various forms of heat therapy, including the sun, thermal baths, hot mud and caverns with volcanic heated air.Exercise has been around since the ancient times as well.
September 21, 2016
I don’t mean to brag, but HOLY CRAP man…the calorie after-burn from a HOTWORX workout is tremendous. I’ll just use myself and my Apple Watch as proof. I am 5’ 10”, 185 lbs., fit and 53 years young. My results for the last two sessions in the HOTWORX here in New Orleans went like this:HOTWORX Hot Yoga 30 min. workout = 388 calories burnedAfter-burn for the next hour and 15 minutes...
September 14, 2016
As I have travelled coast to coast visiting gyms, clubs and spas that have installed HOTWORX infrared saunas, one thing that I hear from the customers at all of these locations is how the HOTWORX workouts have elevated their quality of life. I have heard this from yoga instructors, professional athletes, doctors, fitness competitors, police officers and mom/daughter teams.
September 8, 2016
The more you hydrate during a workout in the sauna, the more you sweat. The more you sweat, the more you detox. Make sure you hydrate properly. By that I mean keep your sports drink shaker next to you and drink plenty and whenever you need to.
August 30, 2016
The answer is yes, there is a connection. Don’t let anyone tell you that there is NO detox through sweating. The real debate is over how much detoxification occurs through sweating.
August 24, 2016
Why do champions train in extreme conditions? I would submit to you the old adage: What doesn’t kill you makes you stronger! Ok, that sounds extreme for sure, but I am tired of reading and listening to the weak speak of some of the so called fitness gurus out there. For crying out loud, CHALLENGE YOURSELF!I am not advocating recklessness when it comes to working out.
August 16, 2016
It takes a special person to achieve the highest level of motivation for a workout practicing solo with no other people around. Even when training by yourself, you always achieve a higher level of performance if you have a trainer to push you or if you are simply in a workout environment such as a gym or a park where there are others around.
August 9, 2016
It is easy for anyone to equate sweating with detoxification. What is not so easily understood is detoxification based on muscle compression. When you flex your biceps doing curls, you are compressing your muscles and constricting blood flow. When you relax the flexion you can feel the flush of the constricted blood flow release. When this happens toxins are flushed out of the body!
August 2, 2016
Ever feel like a mouse on a wheel when you're on a treadmill? I can’t think of anything more boring for a cardio workout than that! The cool thing about HOTWORX workouts is that while you are focused on the isometric posture sequence as you follow the lead from the virtual instructor, you are actually getting a great cardio workout.Very quickly...
July 30, 2016
Fletcher Jernigan is the spa director at the Uptown New Orleans Planet Beach spray & spa. The spa has been in the health and wellness industry for over 20 years. In July of 2015 the owner decided to install a HOTWORX unit.
July 26, 2016
If you missed the first ever HOTWORX Conference, you missed a unique workout. It was likely the first large group isometric workout ever in the mid-summer heat on the top of a hotel on the Strip in Las Vegas.
July 12, 2016
The inner warrior is real. We all have one. To paraphrase a Buddha quote, one who conquers self is greater than one who conquers a thousand soldiers in battle! We all have an inner warrior fascination.As fitness club owners, we should acknowledge that our members want to satisfy their inner warrior. When we market to potential new members we should find ways to appeal to the inner warrior fascination.
July 6, 2016
Saunas are great for sweating. We all know the more you sweat, the more you rid your body of toxins. It just makes sense. Sweat it out! We soak up toxins through food, water and the air that we breathe.
June 28, 2016
Personal trainers, yoga instructors, group X teachers all offer a vast array of styles, methods, motivations and philosophies with their workouts. Variety is the spice of life, as they say.
June 21, 2016
As a fitness entrepreneur I am always looking for ways to give my clients the very most out of each visit to the gym or spa. Let’s face it, time is the most valuable commodity in life. On average, we all have a little more than 80 years worth of time on this planet. What we do with our time is important, to say the least!How we use our gym time can greatly enhance our longevity (and quality) of life so that we can beat the 80+ year average.
June 14, 2016
Last week’s blog was all about no wasted space. This week it is about no wasted time. Time is just as important as space to a bricks and mortar business owner, especially a fitness business owner. Make every effort to maximize space and time with your business. Space + Exercise + Intensity + Time = Results in this business.
June 7, 2016
We created the HOTWORX hot exercise system for business owners to improve their bottom line by improving the waistline of their customers. HOTWORX (formerly Hot Box Detox) is a workout system based on “hot exercise,” a term that we coined right here on this blog. We use a patent pending infrared sauna system to service three clients at a time for their isometric workout needs.
June 2, 2016
Everything is in a name. The name of anything should reflect its true essence. Product naming is a problem solving exercise meant to discover a “title” through meaning with the highest level of creativity and originality. And, of course, the name should have a coolness factor.Therefore, we have made the decision to change the name of Hot Box Detox to HOTWORX.
May 25, 2016
Most hot yoga and hot pilates studios use traditional heating methods that simply heat up the air in the room. The original hot workout idea was to recreate the climate in India at around 104 degrees and 40% humidity. While this may be closer to the climate in India, it is not the best environment for working out. Infrared heat is the same as the heat that radiates from the sun and it provides for a much drier studio and, therefore, much more comfortable for workouts.The same is true for saunas. In a traditional sauna.
May 15, 2016
Hyperthermic conditioning is a fancy way to describe the positive thing that happens to your body when you acclimate it to heat while working out in the Hot Box Detox sauna. Working out has its obvious benefits, but when combined with heat acclimation.
May 10, 2016
One of the many benefits that can be obtained from hot exercise is massive calorie burn. How to lose weight is no secret. You lose weight when you burn off more calories than you consume.
April 29, 2016
Isometric postures performed with a proper sequence in an infrared heated environment makes for a great supplemental workout for athletes. And hands down, the best workout recovery comes from techniques used inside of an infrared sauna.
April 23, 2016
With the presidential election process in full swing, it makes me think about the burning issues of the day, like climate change, for instance. No matter what you think about it politically, for good or for bad, the planet is getting hotter. That being the case, we should all think about adapting to a new climate.It can’t hurt to start with evolving your workout environment and incorporating hot exercise into your weekly routine.