Soaring Results for this Infrared Fitness Franchise During COVID

The HOTWORX 24 Hour Infrared Fitness Studio franchise chain has become uniquely positioned to benefit from its concept in response to customer needs during the pandemic. The ability for the brand to adapt its workout appointment technology for social distancing has been a real fitness advantage for studio members.

The Infrared “Recovery Workout”

It is safe to say that you probably have never seen or read about a workout that is described as a “recovery workout”. Rather, it is more likely that you have heard those words used individually such as “recovery” from a “workout”. The conventional wisdom would say that you need to recover from a tough workout by going to the sauna after training. But conventional wisdom never factors in quality of life advancements based on innovation.

Smart, Disciplined Infrared Fitness Training

Fitness and discipline go hand in hand. You can’t experience a successful training program without discipline. If you are not willing to commit to discipline, then you will fail in your attempt to transform yourself into a person who lives with an active and fit lifestyle.

Infrared Sauna Workouts for Calorie Burn and Weight Loss

Most people launch a calorie-burn mission to lose fat and drop weight. As a general rule, it takes a 3,500-calorie burn to lose a pound of body weight—which sounds like a lot, doesn’t it?

Infrared Sauna Heat Shock Improves Immunity

In my research for the blog this week I came across a very interesting article published in June of 2016 in the medical journal Frontiers in Microbiology. The article summarizes the findings of a study conducted with the use of mice exposed to a deadly strain of influenza, the Avian Virus H5N1.

It’s the Quality of the Workout That Counts

I’ve been working on a book based on the topic of hot exercise that will be released soon and the introduction section talks about the value of time. In the opening sentences my remarks are as follows:“Time is perhaps the most valuable commodity we have in life. We might even go as far as to say all human advancement is the result of an effort to improve the quality of time.”

Infrared Workouts Optimize Oxygen to Your Organs

Did you know that infrared energy is absorbed through your skin up to 1.5 inches into your body while you are training in the sauna? It’s true, and have you thought about what the benefits are to your organs resulting from the infrared stimulation? Let’s briefly explore that question, and why the delivery of oxygen to organs is so important.

Infrared Training and Your Skin

As I was thinking of a topic for this week’s blog post, I found myself looking back at my convention speech (held virtually this year) slide deck to get an idea. I immediately thought to look back to my slide of customer “one liners” explaining why they love the HOTWORX workout from their online 5 star ratings. By far, the “workouts” themselves were the main reason for member satisfaction.

Infrared Saunas are Good for Socially Distanced Fitness

The HOTWORX franchise originally designed its patented infrared workout sauna for small groups to train together. It was never anticipated that the sauna would one day provide exercise in a way that would allow for very precise social distancing during a pandemic. Under normal, pre-COVID, circumstances, up to three people can workout inside of the sauna for fast, fun and effective group training.

A Franchise is a Team

In the late ’80’s and early ’90’s I was a licensee of three Gold’s Gym locations. At that time, Gold’s was “licensing” out their brand name rather than full on franchising of a system of operations. I really enjoyed being an owner of Gold’s Gym locations, and still love to take trips out to the original Gold’s known as the Mecca of Bodybuilding in Venice, CA. I always say that if you can’t get motivated in that gym, then you just can’t be motivated.