A De Facto Corporate Mission Statement
As a business professional, over time I have come to view the generally accepted method of creating a corporate mission statement as flawed.
I set out on a mission to write a book a three years ago that would explain infrared fitness from the history to the science through the lens of how we provide this service at HOTWORX franchise locations.
We just left an amazing franchise convention in San Antonio, TX this past week. It was great to finally get the company together in person again after two years.
Franchising can be a wonderful business model for delivery of fitness products and services to the customer, who, of course, is the end user.
Why do people train with others? What makes a small group of two or three people when training more effective? Why do professional athletes train with a partner, or a one-on-one coach?
I hear from HOTWORX customers all the time who mention how “energized” they feel during and after their workouts in the HOTWORX infrared workout saunas. I experience this too. So, why does this happen?
What it takes to make a gym a home is what happens on the inside to get its members the results they are looking for. This is where a training method comes in.
Last year, just prior to our franchise convention for HOTWORX and Planet Beach in preparation for my keynote, I decided to analyze our customer ratings and comments to gain a richer understanding of why our studio members give a 5 star rating.
Last week I had the honor of attending a signing event for my book HOT EXERCISE at one of our top franchise locations in the country, Myrtle Beach, SC. The owners, Monty and Dixie Porter, have done a wonderful job and their members are absolutely passionate about HOTWORX.
As a follow on to last weeks blog post, I want to expand on the term “power” as it relates to fitness. Fitness programs are more powerful when the mind and body are in sync. The world’s greatest athletes have mastered this, and we can all master it.
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