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Don't Be Average

Each week I talk to new HOTWORX franchise owners for Orientation Day on video. One of my main challenges to them is to set big goals for their new business. The average of anything should never be the goal.

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August 5, 2018

Smart Hydration Part 3 - Powder Power

HOTWORX believes in increased workout efficiencies in every form, not just the motion of exercise, but also, specific to this blog post, in the form of hydration. Proper hydration is obviously important for hot exercise. Quietly, the company has been working to complete its’ line of workout powders and is now poised to introduce the completed line with a “Powder Power” awareness initiative.

August 2, 2018

Smart Hydration Part 2- Timing Your Fluid Intake

That being said, too much water intake can be bad for your body. Yes, you CAN overdose on water. The key is to properly time when, and in what quantity of water should you drink throughout your day. As always, finding the right balance is what you need to do.

July 23, 2018

Smart Hydration

I find it amusing when I hear people talk about water consumption as if somehow it doesn’t count when something is added to the water. Some athletes actually believe that flavored drinks (the good or bad drinks) can’t be counted in the daily water consumption measurement of ounces. Of course, that is a false perception…”water folly”, if you will.

July 16, 2018

Far Infrared Training and Body Pliability

It’s not too often in fitness that a new training discovery is revealed that would classify as epic. I would have to say that the article that I will cite from in this post explains a new and yes, epic, fitness paradigm shift.

July 9, 2018

Brand on an INFRARED WORKOUT MISSION

Time is perhaps the most valuable commodity that we have in life. When it comes to fitness, people are more discerning than ever to find the right programs to make the most of their time in the gym.

July 2, 2018

Sleep Easy With Infrared Workouts

If you have ever experienced poor sleep quality, then you know that it can be detrimental to your work productivity and to your general quality of life. Simply put, you feel like crap when you don’t get enough sleep. I experienced poor sleep quality myself until I discovered infrared sauna workouts. For the past three years my sleep has been greatly improved with regular infrared workouts.

June 25, 2018

The Convenience Factor

So, I’m here in Oxford, MS this week, my second home. This is the town where I attended Ole Miss for my undergraduate degree and where I opened my very first business when I was 23, a basic gym with a weight room and an aerobics studio back in 1987. There were no 24 hour gyms to speak of back in the 80’s.

June 18, 2018

Far Infrared for Immune System Boost

The immune system is your body's ability to recognize and defend itself against infectious bacteria, organisms, viruses and the development of disease. The lymph system consists of tissues that store white blood cells that are used for fighting disease within the body. The lymph nodes are the radar for the body providing early detection when harmful organisms have made their intrusions into the body. Upon detection, the lymph system is prompted to make more infection-fighting white blood cells called lymphocytes.Infrared exposure supports the immune system:“Fact: Far infrared saunas provide a gentle, side-effect-free, effective mechanism for detoxification

June 11, 2018

Beware of False Infrared Prophets!

I am amused when I see certain so-called “infrared” fitness studios that claim to provide infrared fitness classes from live in-studio instructors. The reason I am amused is because they have gone to the trouble of opening an entire fitness studio based on a false assumption.

June 5, 2018

Tone Up with Heat Shock Proteins this Summer

Summer is here and we are all looking to tone up fast for the weekend trips to the beach! One of the most efficient ways to get your body toned quick is through infrared training. One of the reasons for this is due to the elevated heat shock protein (HSP) production during exposure to a heated infrared sauna and during exercise.

May 29, 2018

Infrared Wavelength

We know that light travels in waves, and that those waves consist of particles known as photons thanks to Einstein. The length of the light wave from crest to crest determines the color of the light within the visible spectrum and it determines the effect the light has on objects from the non-visible spectrum as well.

May 21, 2018

Infrared Cellular Therapy

Energy from an infrared sauna can be absorbed into the skin 1.5 inches or more. Since the radiant heat from an infrared sauna warms the body from within rather than just heating the body with hot air from the outside, things happen on a cellular level in response to the infrared penetration through the skin.

May 13, 2018

Fitness Multiplicity

I recently gave a speech in Las Vegas at the Franchise Finance Conference hosted by Franchise Times Magazine. There were a few other fitness brands that gave presentations in the large ballroom at the Mirage that was full of bankers, investors and private equity companies.

May 7, 2018

Key Data Fitness Tracking

In business, we know how important it is to inspect what you expect. There’s nothing more motivating than an impending inspection from a supervisor or knowing that a customer can give you a review for the world to see at any time when you own a business. The same accountability holds true for your level of fitness.

April 29, 2018

Infrared Workouts for the Brain!

After all, what could be more important to the human experience than brain health?Of course, any form of exercise is good for stress relief and cognition. Yet, as fitness advocates, trainers and fitness club owners should go beyond the biceps and begin to focus on exercise that is better for the brain.

April 23, 2018

Hot Bands, Hot Flex and the Original HOTWORX

One year ago, we celebrated the grand opening of the very first HOTWORX 24 Hour Infrared Fitness Studio. It’s hard to believe that it has been a year already! The Oxford, MS location has surpassed all expectations in terms of level of membership and customer satisfaction.

April 17, 2018

What Does Skiing, Yoga and Surfing Have in Common with an Infrared Sauna?

Before I explain what snow skiing, yoga and surfing have in common with an infrared sauna, let me point out what they have in common with each other.The obvious commonality is that they are all forms of physical movement. Skiing and surfing are more sports oriented than yoga, but they all require physical balance and form.

April 9, 2018

Mind + Body = Power

“Seeing the mind as separate from your body can be very detrimental to your success. When you start to see them as one, you will accelerate your success and get so much more out of your workouts.”

April 2, 2018

Take a Load Off of Your Kidneys with Infrared Workouts

In the Ayurveda/yoga world, “svedhana (Sanskrit for sweat) is one of the five panchakarma or curative therapies. Additional responses of the body to heat include the stimulation of white blood cell production; boosting the immune system; promoting relaxation, and an increase in the speed of healing of connective tissue injuries and peripheral vascular disease symptoms.” ¹

March 26, 2018

Know the Ropes!!!

Let HOTWORX show you the ropes. Every HOTWORX 24 Hour Infrared Fitness Studio franchise equips the functional training area “FX Zone” with one or two fitness “battle ropes” that are anchored to the floor.

March 20, 2018

Better Sleep Through Infrared Workouts

There is a symbiotic relationship between working out and sleeping. For better workouts you need better sleep. For better sleep you need better workouts. So goes the yin-yang of life in fitness. It stands to reason that one should seek out the very best workouts they can find. These workouts should yield better physical (and mental) results in less time, in other words, a higher level of quality.

March 12, 2018

Cardio Evolved!!!

I know there are some really good treadmill manufacturers out there who are doing some things in an effort to make the treadmill less boring, but, for me, I just can’t make myself do another session on a treadmill. I just don’t find it interesting anymore. So, several years ago I just decided to run outdoors and do stadium steps for a more inspiring way to get my cardio.

March 5, 2018

Testing…Sneak Peek…Hot Resistance Training

For any new fitness product or service introduction, testing is very important prior to launch. It all starts with an idea for a product or a new workout. But, any idea must first beg the question, will the product improve the lives of the customers? If the answer is yes, then put the idea to the test!

February 26, 2018

Timing is Everything!

Well, we certainly see that phrase, “timing is everything”, used in almost every life endeavor from cooking to athletics and from comedy to rocket launches to political campaign launches. So whether you believe in the phrase or not, certainly we can all recognize that timing is involved in everything. Consider the quotes from these accomplished historical figures: