Each week I talk to new HOTWORX franchise owners for Orientation Day on video. One of my main challenges to them is to set big goals for their new business. The average of anything should never be the goal.
July 28, 2024
In the pursuit of optimal fitness, many individuals focus on specific types of exercises—whether it's lifting weights, running, or practicing yoga. While specialization can lead to improvements in a particular area, it will leave you bored and always wanting something new when you really need consistency within the workout types that you practice.
July 22, 2024
In the dynamic world of business franchising, success hinges on more than just a robust business model and a well-known brand. At the heart of every thriving franchise lies the power of effective teamwork.
July 14, 2024
This article delves into the importance of franchise location development as a means to increase the equity value for franchisees and to provide convenience for the growing customer base of fitness studio goers.
July 7, 2024
In the ever-evolving world of fitness and wellness, innovations that combine traditional techniques with cutting-edge technology are highly sought after. One such promising fusion is the integration of infrared energy and heat with isometric workouts.
June 30, 2024
How would you like a workout for your skin? With the HOTWORX Method, 3D Training uses heat as well as infrared energy with exercise. Not only is this an excellent method for muscle fitness, it is also a great workout for your skin.
June 23, 2024
Embarking on a fitness journey is an exhilarating experience, filled with the promise of improved health, increased energy, and a stronger body. However, one key aspect often overlooked by fitness enthusiasts and their trainers is the measurability of their workouts.
June 16, 2024
In the vast spectrum of light, infrared (IR) waves hold a remarkable secret: the ability to enhance cellular energy production. This phenomenon, particularly the role of infrared light in triggering adenosine triphosphate (ATP) production, has garnered significant attention in the fields of health, fitness, wellness, and medical science.
June 9, 2024
In the quest for optimal health and fitness, people often sift through countless diets and exercise regimes, each promising transformative results. Among these, intermittent fasting (IF) has gained significant attention and popularity.
June 2, 2024
In the professional fitness trainer world, one concept that has gained considerable traction in recent years is cross-training. This approach, which involves incorporating various forms of exercise and/or workout types into a single training regimen, offers numerous benefits that can enhance overall fitness, prevent injury, and keep workouts engaging.
May 27, 2024
Staying fit and healthy is a goal many of us strive for, but achieving it requires more than just hitting the gym, doing yoga, or going for a run. One crucial aspect often overlooked is monitoring your heart rate during workouts.
May 19, 2024
Every athlete should always want the best gear to support the best outcome from the game, and these days, everyone wants their gear to be friendly to the environment. In today’s world it makes sense that fitness athletes and exercise enthusiasts seek out the best eco-friendly gear for high level experience and results!
May 12, 2024
In the quest for better health and wellness, many have turned to saunas as a natural method of detoxification. Traditional saunas have long been celebrated for their benefits, but in recent years, infrared saunas have gained popularity for their unique ability to induce a deeper, more effective sweat.
May 5, 2024
One solid way to manage your stress is to sweat it out, literally! There is science to back that statement up. Infrared technology can help, and sweating from an infrared sauna workout can do wonders for your mood and your overall health.
April 28, 2024
If you are a certified fitness instructor with a warrior mindset you should apply to compete, or if you know a talented fitness instructor, encourage them to compete in this year’s HOTWORX VI Competition.
April 21, 2024
I was thinking about franchising versus independent businesses this week and decided to write about it and look into the latest franchising success research.
April 14, 2024
In today's fast-paced world, where stress and toxins bombard us from all angles, finding effective and holistic ways to rejuvenate our bodies is more crucial than ever. One such method gaining traction in fitness and wellness circles is infrared therapy.
April 7, 2024
In recent years, yoga has transcended its ancient roots to become a global phenomenon, celebrated for its holistic approach to physical, mental, and spiritual well-being. While traditional yoga studios offer a serene environment conducive to practice, a new trend is emerging – one that harnesses the power of infrared technology to deepen the yoga experience.
March 31, 2024
It’s Good Friday today as I am writing this blog article. That being the case, I thought I would write about my own workout routine and what my typical Friday workout looks like.
March 24, 2024
In the pursuit of radiant, healthy skin, we often explore various skincare routines, products, and treatments. However, amidst the sea of options, one natural phenomenon stands out for its potential benefits – infrared workout sweating.
March 17, 2024
As a result of exposure to the environment, pollutants bombard our bodies every day. We breathe in toxic substances, we eat them, they invade our skin as we touch them, and we even wear them.
March 11, 2024
There are some gross misconceptions out there about the benefits of sweat, and they are held by so-called fitness experts. This select fitness crowd just will not allow themselves to believe that sweating is good for you in more ways than as a body cooling mechanism.
March 3, 2024
Infrared fitness training is most effective when performed inside of a properly designed sauna. When the patented design for the HOTWORX workout sauna was created, the first consideration, and perhaps the most important, was how to lay out the dimensions that would yield the most effective infrared workout results that were possible.
February 25, 2024
During times of economic stress such as that of a recession, individuals will cut back on items that are discretionary but not the things that are necessary for preservation of health.
February 18, 2024
Have you ever stopped to think about fitness and the term “working out” itself? There is a reason why working out and workout starts with “work.” Fitness requires work.