Each week I talk to new HOTWORX franchise owners for Orientation Day on video. One of my main challenges to them is to set big goals for their new business. The average of anything should never be the goal.
August 27, 2023
HOTWORX made the decision early on, prior to the opening of its very first studio, that the use of isometrics and HIIT would be the most effective approach to infrared fitness training, and therefore, would be the basis for all of the workouts that would be offered in each of the patented HOTWORX workout saunas.
August 20, 2023
Workout consistency means more than just showing up to the gym on a regular basis. The consistency of the workouts that you do is just as important. That requires a workout sequence that remains the same with very little variation. I call this the principle of sameness.
August 13, 2023
When you manage your heart rate appropriately during exercise you can govern the physiological response in a way that gets you to your fitness goals in a fast and efficient manner.
August 6, 2023
High Intensity Interval Training sessions, AKA HIIT, are fast and can help you burn more fat while getting your cardiovascular system in shape. When HIIT is combined with good nutrition and intermittent fasting, the results can be transformational.
July 30, 2023
I recently had an encounter with a treadmill. Normally, for me, I will avoid treadmills because I like cardio that is more interesting.
July 24, 2023
Like any athletic endeavor, fitness is also a game of momentum. In this game it is you versus you though.
July 16, 2023
When I think about fitness innovation, I am reminded of a quote from what I consider to be the greatest locker room speech of all time to come out of Hollywood.
July 9, 2023
It doesn’t matter whether you are a fitness beginner or a professional athlete. It’s the same when it comes to what it takes to achieve your goals. It takes discipline and there is going to be some level of discomfort when you practice discipline.
July 2, 2023
As a follow up to last year’s introduction of the Burn Off App nutrition update “Diet Trax,” HOTWORX is announcing a new supplement line that will be on the shelves of all studios this fall.
June 26, 2023
By all standards, reaching 500 open brick and mortar franchise locations is an incredible accomplishment for any brand. Indeed, only 4% of franchises make it to that level.
June 18, 2023
As I sit in front of my Mac and write this blog article on this beautiful Friday evening in New Orleans, I am reflecting on the past 6 years and a labor of love I know as HOTWORX Franchising.
June 12, 2023
Better cardio conditioning leads to a much higher quality of life. Indeed, breathing and the process of oxygenation through blood circulation pumped by the heart is the key to living a fit and healthy life.
June 4, 2023
I had the pleasure of speaking with cardiologist Dr. Ahmed Soliman this week, who also happens to be a new franchisee of HOTWORX in the Houston, TX market.
May 28, 2023
A person who wants to achieve higher levels of fitness can use an infrared sauna to better condition themselves to manage other forms of daily stress.
May 21, 2023
Infrared energy, specifically in the form of infrared light, interacts with cells in the body through a process known as resonant absorption.
May 15, 2023
Fitness, like everything else, is evolving, and people are gravitating towards routines that are more effective in less time.
May 7, 2023
Most boutique fitness studios offer only one workout type, or maybe a few versions of let’s say yoga, or Pilates, or Barre. The problem with this approach is that there is little or no opportunity to practice cross-training.
April 30, 2023
I received a message from a HOTWORX customer recently on Instagram requesting advice on how to properly hydrate and how to use creatine as a supplement. I was happy to respond to her with a few suggestions.
April 23, 2023
A well designed fitness program can use various stressors to promote hormesis. Examples of this would be training in a fasted state, or training in an infrared workout environment like that of the patented HOTWORX workout sauna.
April 16, 2023
In my travels to different HOTWORX locations for book signings I have the pleasure to meet customers from all walks of life, and there is one comment that I continually hear at all locations. Customers rave about the improvement in their skin tone as a result of the exposure to infrared while they train.
April 10, 2023
The fitness “trifecta” will always be the simultaneous goals of shedding excess body weight, firming and strengthening the muscles and, of course, ridding the body of unhealthy substances, aka detox.
April 2, 2023
Last week HOT EXERCISE reached #7 on the Amazon Best Seller list for the Business Franchise category.
March 26, 2023
Snow skiing and workouts performed in an infrared sauna each require you to step outside of your comfort zone, one for cold and one for heat. Both forms of exercise generate massive calorie burns for each session, much more than traditional exercise in an air-conditioned gym. So, why not practice exercise in an environment that yields greater results in a shorter amount of time?
March 19, 2023
The moment you walk into an infrared sauna to do a workout your metabolism begins to go faster. You immediately begin to burn calories at an accelerated pace because your body’s core is heating up.