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Recruiting for the World's Most Unique Fitness Showdown: The HOTWORX VI Competition

HOTWORX is a brand that is built on innovation as its core value. The company launched the unique franchise in early 2017 and is approaching the 800 location mark that it should surpass this summer. The innovations aren’t just about the new workouts for the company, the recruitment of fitness instructor talent is innovative and very unique as well.

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May 28, 2023

The Importance of Infrared Saunas and Heat Shock Proteins

A person who wants to achieve higher levels of fitness can use an infrared sauna to better condition themselves to manage other forms of daily stress.

May 21, 2023

The Good Vibes of Infrared Training

Infrared energy, specifically in the form of infrared light, interacts with cells in the body through a process known as resonant absorption.

May 15, 2023

Speed Up Results with Infrared Training

Fitness, like everything else, is evolving, and people are gravitating towards routines that are more effective in less time.

May 7, 2023

A Boutique Fitness Studio with Big Box Capacity

Most boutique fitness studios offer only one workout type, or maybe a few versions of let’s say yoga, or Pilates, or Barre. The problem with this approach is that there is little or no opportunity to practice cross-training.

April 30, 2023

A Workout That’s Not a Chore

I received a message from a HOTWORX customer recently on Instagram requesting advice on how to properly hydrate and how to use creatine as a supplement. I was happy to respond to her with a few suggestions.

April 23, 2023

Fasted Infrared Training

A well designed fitness program can use various stressors to promote hormesis. Examples of this would be training in a fasted state, or training in an infrared workout environment like that of the patented HOTWORX workout sauna.

April 16, 2023

Glowing Skin from Infrared Workouts

In my travels to different HOTWORX locations for book signings I have the pleasure to meet customers from all walks of life, and there is one comment that I continually hear at all locations. Customers rave about the improvement in their skin tone as a result of the exposure to infrared while they train.

April 10, 2023

Trim Down, Tone Up and Detox with Infrared Workouts

The fitness “trifecta” will always be the simultaneous goals of shedding excess body weight, firming and strengthening the muscles and, of course, ridding the body of unhealthy substances, aka detox.

April 2, 2023

The Book HOT EXERCISE is an Amazon Best Seller

Last week HOT EXERCISE reached #7 on the Amazon Best Seller list for the Business Franchise category.

March 26, 2023

What Does an Infrared Sauna and Skiing Have in Common

Snow skiing and workouts performed in an infrared sauna each require you to step outside of your comfort zone, one for cold and one for heat. Both forms of exercise generate massive calorie burns for each session, much more than traditional exercise in an air-conditioned gym. So, why not practice exercise in an environment that yields greater results in a shorter amount of time?

March 19, 2023

Infrared Training Accelerates Fat Burning

The moment you walk into an infrared sauna to do a workout your metabolism begins to go faster. You immediately begin to burn calories at an accelerated pace because your body’s core is heating up.

March 13, 2023

Infrared Training for Cardiovascular Health

Did you know that cardiovascular disease is the number one cause of death in high-income countries like the United States? Infrared training can help to improve this statistic.

March 5, 2023

Accelerate Metabolism and Boost Workout Recovery with Infrared

Infrared light, especially Far Infrared (FIR) is the best light wavelength for training. Why is this true?

February 26, 2023

The World’s Most Unique Fitness Competition

When HOTWORX introduced 3D Training to the fitness world there was no system for recruiting talent to serve as virtual instructors. Recruitment by referral and scouting at fitness conferences was how it happened. There had to be a better way to find the right talent for the role. The recruitment process should be different in keeping with the unique culture of the HOTWORX brand itself.

February 20, 2023

The History of Hot Cardio Workouts

Let’s explore the origins of this wildly popular form of fitness training practiced everywhere around the globe.

February 12, 2023

Heart Healthy Valentine

Valentines who train together stay together! Train with your valentine and keep your hearts healthy together while you motivate each other.

February 5, 2023

Magic Fitness Powder

I have tried so many different brands and formulas when it comes to an electrolyte and/or branched chain amino supplement, but, I have to say that the HOTWORX formula is by far the best.

January 30, 2023

A Fitness Quest in Argentina

I can’t think of a better way to put a fitness level to the test than climbing a mountain. Different mountains present different challenges. This year the field of play would be a mountain high in the Andes of Argentina.

January 22, 2023

The Will to Succeed

Fitness success requires will, and will requires an acknowledgment that your mind can indeed control where you take your body. Elite athletes know that when your mind is right you can do things with your body that you once thought not possible, and out of reach so to speak.

January 15, 2023

The Power of Fasted Infrared Workouts

Fitness training in a fasted state is a dietary form of hermetic stress. This type of stress is caused by the energy restriction of the fasted state, and when exercise is added to the equation even more stress is created.

January 8, 2023

Training for Cardio with an Infrared Sauna

As I pack for my trip to Argentina tomorrow to climb the tallest mountain in the Southern and Western Hemisphere with our HOTWORX Climbing Team, I am thinking about cardio. Cardio conditioning is the most important physical aspect leading to the success of any mountain climb.

January 2, 2023

Find Your Fitness Momentum in 2023

Just the thought of the word momentum conjures up memories for me of the effort it takes to get something going. The first step of any journey, especially one for fitness, is always the hardest, and it takes momentum to keep it going and growing.

December 27, 2022

Infrared Workouts for Pliability

I watched an interview recently with Tom Brady explaining his training routine. Of course, Tom Brady is playing quarterback on the highest level at the age of 45 in the NFL. He attributes much of his longevity in the league to training for “pliability.” So, what is pliability anyway?

December 19, 2022

Now is the Time for Fitness Franchising

As an entrepreneur, I watch developments in the economy very closely. Most economic outlooks predict a mild recession in 2023 induced by higher interest rates from the Fed. As a fitness franchise professional, and based on my experience with previous down cycles, I can tell you that a recession presents an opportunity in two ways.

December 11, 2022

Dr. Craig Perlman, Endocrinologist - HOTWORX Franchisee

Dr. Craig Perlman is a HOTWORX franchisee and a Board Certified Endocrinologist who has a practice in the same clinic with his brother, Daryl, who is a Board Certified Internist and specializing in obesity.