Each week I talk to new HOTWORX franchise owners for Orientation Day on video. One of my main challenges to them is to set big goals for their new business. The average of anything should never be the goal.
March 13, 2023
Did you know that cardiovascular disease is the number one cause of death in high-income countries like the United States? Infrared training can help to improve this statistic.
March 5, 2023
Infrared light, especially Far Infrared (FIR) is the best light wavelength for training. Why is this true?
February 26, 2023
When HOTWORX introduced 3D Training to the fitness world there was no system for recruiting talent to serve as virtual instructors. Recruitment by referral and scouting at fitness conferences was how it happened. There had to be a better way to find the right talent for the role. The recruitment process should be different in keeping with the unique culture of the HOTWORX brand itself.
February 20, 2023
Let’s explore the origins of this wildly popular form of fitness training practiced everywhere around the globe.
February 12, 2023
Valentines who train together stay together! Train with your valentine and keep your hearts healthy together while you motivate each other.
February 5, 2023
I have tried so many different brands and formulas when it comes to an electrolyte and/or branched chain amino supplement, but, I have to say that the HOTWORX formula is by far the best.
January 30, 2023
I can’t think of a better way to put a fitness level to the test than climbing a mountain. Different mountains present different challenges. This year the field of play would be a mountain high in the Andes of Argentina.
January 22, 2023
Fitness success requires will, and will requires an acknowledgment that your mind can indeed control where you take your body. Elite athletes know that when your mind is right you can do things with your body that you once thought not possible, and out of reach so to speak.
January 15, 2023
Fitness training in a fasted state is a dietary form of hermetic stress. This type of stress is caused by the energy restriction of the fasted state, and when exercise is added to the equation even more stress is created.
January 8, 2023
As I pack for my trip to Argentina tomorrow to climb the tallest mountain in the Southern and Western Hemisphere with our HOTWORX Climbing Team, I am thinking about cardio. Cardio conditioning is the most important physical aspect leading to the success of any mountain climb.
January 2, 2023
Just the thought of the word momentum conjures up memories for me of the effort it takes to get something going. The first step of any journey, especially one for fitness, is always the hardest, and it takes momentum to keep it going and growing.
December 27, 2022
I watched an interview recently with Tom Brady explaining his training routine. Of course, Tom Brady is playing quarterback on the highest level at the age of 45 in the NFL. He attributes much of his longevity in the league to training for “pliability.” So, what is pliability anyway?
December 19, 2022
As an entrepreneur, I watch developments in the economy very closely. Most economic outlooks predict a mild recession in 2023 induced by higher interest rates from the Fed. As a fitness franchise professional, and based on my experience with previous down cycles, I can tell you that a recession presents an opportunity in two ways.
December 11, 2022
Dr. Craig Perlman is a HOTWORX franchisee and a Board Certified Endocrinologist who has a practice in the same clinic with his brother, Daryl, who is a Board Certified Internist and specializing in obesity.
December 5, 2022
I was inspired to write about the topic of consistency once again and this time it came from a book I am currently reading. I highly recommend Warrior Cardio by Martin Rooney, COO of the Parisi Speed School.
November 27, 2022
The HOTWORX Hiking for Heroes team will jump start 2023 by scaling the tallest mountain in the Western Hemisphere (and the Southern Hemisphere) with an expedition scheduled for January 10-22.
November 20, 2022
This week I would like to introduce another franchise owner, Dr. Clifford J. Evans, DO, who is a board-certified orthopedic surgeon.
November 14, 2022
There is a lot of confusion out there when it comes to the understanding of what is Infrared. Infrared is light, invisible light.
November 6, 2022
It’s interesting to note that there are now 19 HOTWORX franchise owners who are doctors. One of those, a medical power couple in Houston, Dr. Jeffrey Liang and and his wife Lisa who is a nurse, are featured in this article.
October 30, 2022
I like to tell people that the experience of isometrics performed in an infrared sauna is the best cardio workout that you never know your getting. I say that because the workouts are fast, the infrared feels so good, and your focus is on correct posture form and mind/body awareness.
October 23, 2022
This past week I travelled to Punta Mita, Mexico to attend a Tony Robbins seminar. While attending the seminar I used the hotel gym in the mornings for my workouts. You could have hung meat in that place!
October 16, 2022
At the beginning of 2022 we introduced Diet Trax to the HOTWORX lineup. In conjunction with the introduction of Diet Trax we also introduced a new level of fitness achievement, the ultimate Level 7.
October 9, 2022
During my flight home to New Orleans yesterday my mind began to reflect on my quick little trip to New York. If you are a business person or a fitness professional, NYC is super appealing because it’s a place that screams productivity, and I love that!
October 2, 2022
Common sense tells us that you should drink water or some healthy form of sports drink while you do a workout. Of course you should drink when you’re thirsty!