Each week I talk to new HOTWORX franchise owners for Orientation Day on video. One of my main challenges to them is to set big goals for their new business. The average of anything should never be the goal.
February 11, 2024
This past week on Thursday the HOTWORX franchise crossed another expansion milestone. The 600th location opened for business. That makes 600 openings in the 6th year of business since the first location opened in 2017 in Oxford, MS.
February 4, 2024
Season three of the HOTWORX Virtual Instructor Competition TV Show has just been released, and there is no other fitness competition like this one.
January 28, 2024
Everyone should have the opportunity to experience the detox, the mental clarity, the anabolic effect, the balance improvement, the cardio gains, the accelerated fat oxidation, the metabolism boost, and the skin glow that comes with infrared training at HOTWORX.
January 21, 2024
Based on the feedback from HOTWORX customers, hot infrared stretching as a workout is a hit. We released the new workout on December 27 just after Christmas and the feedback is now in.
January 14, 2024
HOTWORX was inspired and then willed into existence out of the practice of hot yoga. The franchise developed as a way to go beyond just hot yoga with the use of infrared and multiple workout types, but it did indeed spring out from the practice of hot yoga and carried with it some of the proven yoga philosophies and practices that date back to ancient times.
January 7, 2024
We all know that stretching is good for us. But, who said that stretching was only for warming up and cooling down? It certainly is, but it can also be a workout in and of itself.
January 1, 2024
The months of hardcore training to prepare for this climb has reminded me of one fact…life is about the journey man!
December 24, 2023
Don’t let the holidays set your fitness into a state of regression this year. Get out in front of the massive calorie intake and counter it with massive calorie burn this year.
December 17, 2023
This will be the third year for the HOTWORX climbing team to scale a mountain and raise money to benefit the Sacred Mountain Retreat Center for wounded veterans, Gold Star families and first responders.
December 10, 2023
A couple of years ago a good friend, who happens to be a banker from New York, said to me, “Steve, the thing that people like about HOTWORX is the fact that it checks off all of the boxes.” I had never really thought about it that way until he said it.
December 3, 2023
Three years ago on December 7 my book, HOT EXERCISE, was officially published and released on Amazon and to all HOTWORX franchise locations. Since that time it has been made available in paperback, hardcover, Kindle version ebook and in audible version.
November 26, 2023
Here we are again. Another year, and it’s the week after Thanksgiving…the annual battle of the bulge begins.
November 19, 2023
A high powered tool can improve the quality of any task. But, the tool can’t do it all. People have to make the tool work for them.
November 12, 2023
There’s no doubt that people need proper nutrition, and with the busy lifestyles that most of us have, eating balanced meals complete with all of the required nutritional components can be challenging.
November 5, 2023
As a fitness trainer, it’s motivating to see studies that add to the mounting body of evidence proving how important exercise is to human health. The truth is, weight loss without exercise is just not enough.
October 29, 2023
Sometimes people get so caught up in the hype of a product that they forget the real purpose of its existence. Joining a gym is about one thing first and foremost!
October 22, 2023
Far infrared (FIR) radiation, sometimes referred to as thermal radiation, has the ability to penetrate the skin and underlying tissues up to 1.5 inches from the surface of the skin. When FIR radiation penetrates human cells, it generates heat, but it also changes the molecular vibrations. In other words, the waves of FIR cause new vibrations at the cellular level. These new “vibes” are beneficial to your health.
October 15, 2023
As any brand becomes established it carries with it a reputation. In the case of the HOTWORX fitness franchise, the brand grew out from one location in Oxford, MS in 2017 to over 500 in 2023 and will cross the 600 mark in the beginning of 2024.
October 8, 2023
With yoga, HOTWORX launched a deliberate and very visible program to change the way yoga is delivered to fitness customers.
October 1, 2023
Sometimes I witness people who allow their emotions to overtake their ability to behave in a sensible and/or reasonable manner. When I see this it makes me think how they could live a happier life if they would just begin a consistent practice of infrared fitness.
September 24, 2023
Do you want to be a winner for your health and fitness? Or, do you want to be a warrior for it? Why not be both?! It boils down to discipline.
September 17, 2023
Traditionally, resistance training has been equated to weight training, and has been viewed as a workout more popular with men. Modern fitness protocols, however, incorporate more than just weights for resistance, and more women are now embracing the benefits.
September 10, 2023
As a fitness professional, I am convinced from experience that one of the best ways to stay in shape is to schedule a trip, or a vacation that involves a fitness challenge.
September 4, 2023
Infrared workouts, like those associated with the HOTWORX infrared sauna or infrared heat therapy, have various health benefits, including potential fat-burning effects.