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Announcing The Book, Hot Exercise

As a fitness blogger who began writing weekly articles for almost five years now, I suppose it was natural that I would write a book at some point. It was always in the back of my mind, even before the HOTWORX blog, but the book topic did not reveal itself to me until a little while after we introduced our, now patented, infrared workout sauna to the marketplace in the summer of 2015.

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EVERYTHING IS IN A NAME...

Everything is in a name. The name of anything should reflect its true essence. Product naming is a problem solving exercise meant to discover a “title” through meaning with the highest level of creativity and originality. And, of course, the name should have a coolness factor.Therefore, we have made the decision to change the name of Hot Box Detox to HOTWORX.

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