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A De Facto Corporate Mission Statement

As a business professional, over time I have come to view the generally accepted method of creating a corporate mission statement as flawed.

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Accelerated Infrared Fitness Results for New York City

We can all agree that time is a valuable commodity. Time is money, right!? If time is money, then it certainly has value when it comes to how time is spent with your workouts.

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1000 HOTWORX Franchise Licenses Granted!

It began with a great workout…a workout like no other…Athletic Yoga in an Infrared Sauna!

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The Power of Your Inner Warrior

I always like to say that people can always do more than they think they can do. I believe that.

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The Power of Teamwork in a Fitness Franchise

Franchising can be a wonderful business model for delivery of fitness products and services to the customer, who, of course, is the end user.

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Franchise Branding is a Team Sport

My franchise business experience dates back to the late 80’s when I became involved with Gold’s Gym as a licensee. I realized then how important a brand name is and how important brand uniformity is as well.

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Franchising is a Team Sport

Franchising has always been a team sport. From my perspective, as a former competitive athlete, all business is a game, and therefore, a sport. And, when it comes to sports, I prefer playing on a team.

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Fitness Entrepreneurship in the Midst of a Crisis

True Entrepreneurs are optimistic by nature.That said, entrepreneurs need to nurture their optimistic nature by staying fit physically and mentally. First off, keeping up the workouts, no matter where they are done, can help to lower the business stress and raise the levels of optimism.

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