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HOTWORX Proves to be a Recession Resistant Franchise

HOTWORX Proves to be a Recession Resistant Franchise

During times of economic stress such as that of a recession, individuals will cut back on items that are discretionary but not the things that are necessary for preservation of health.

HOTWORX Opens 600th Location

HOTWORX Opens 600th Location

This past week on Thursday the HOTWORX franchise crossed another expansion milestone. The 600th location opened for business. That makes 600 openings in the 6th year of business since the first location opened in 2017 in Oxford, MS.

It’s All About the Value of the Brand

It’s All About the Value of the Brand

As any brand becomes established it carries with it a reputation. In the case of the HOTWORX fitness franchise, the brand grew out from one location in Oxford, MS in 2017 to over 500 in 2023 and will cross the 600 mark in the beginning of 2024.

Fitness Innovation

Fitness Innovation

When I think about fitness innovation, I am reminded of a quote from what I consider to be the greatest locker room speech of all time to come out of Hollywood.

Hattiesburg, MS is the 500th HOTWORX Location!

Hattiesburg, MS is the 500th HOTWORX Location!

By all standards, reaching 500 open brick and mortar franchise locations is an incredible accomplishment for any brand. Indeed, only 4% of franchises make it to that level.

HOTWORX Grows From Zero to 500 Open Locations in 6 Years

HOTWORX Grows From Zero to 500 Open Locations in 6 Years

As I sit in front of my Mac and write this blog article on this beautiful Friday evening in New Orleans, I am reflecting on the past 6 years and a labor of love I know as HOTWORX Franchising.

Dr. Ahmed Soliman - Cardiologist and HOTWORX Franchise Owner

Dr. Ahmed Soliman - Cardiologist and HOTWORX Franchise Owner

I had the pleasure of speaking with cardiologist Dr. Ahmed Soliman this week, who also happens to be a new franchisee of HOTWORX in the Houston, TX market.

Now is the Time for Fitness Franchising

Now is the Time for Fitness Franchising

As an entrepreneur, I watch developments in the economy very closely. Most economic outlooks predict a mild recession in 2023 induced by higher interest rates from the Fed. As a fitness franchise professional, and based on my experience with previous down cycles, I can tell you that a recession presents an opportunity in two ways.

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