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A Laser Focused Convention

A Laser Focused Convention

The 2022 HOTWORX Franchise Convention theme was “FOCUS”, and it was a laser focused event indeed. From the opening of the first day with a laser light show set to high energy music to the riveting lineup of speakers, the three day event was jam packed with great content.

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The Pillars of Fitness Franchising

The Pillars of Fitness Franchising

As I reflect back on my career in fitness it dawns on me that I have been directly involved in not only fitness but the franchising of fitness for most of my professional life.

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Anthony Walker Signs Franchise Agreement for HOTWORX Location in South Florida

Anthony Walker Signs Franchise Agreement for HOTWORX Location in South Florida

Anthony Walker has made a name for himself in the NFL as a linebacker known for his range, physicality and leadership on the field. Recently Anthony decided to put that competitiveness to work off the field as well in the fitness business.

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More Than a Quarter Century of Spa and Fitness Franchising

More Than a Quarter Century of Spa and Fitness Franchising

I have to say a big HAPPY BIRTHDAY to our franchise organization with this article. Last Friday, April 1st, the company turned 26 years old!

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Yoga in a Sauna

Yoga in a Sauna

The breakout year was 2014. Looking back, it was a year of self discovery for me, but also one of business discovery. It was a year of self discovery due to a change in my personal fitness path.

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A Year of HOT EXERCISE

A Year of HOT EXERCISE

Two weeks ago, Dec. 7 marked the first year anniversary of the official publishing date of my first book, HOT EXERCISE. My original intent for the book project was to provide the franchise and the public with a comprehensive guide to the brand and all things relevant to infrared fitness training.

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A De Facto Corporate Mission Statement

A De Facto Corporate Mission Statement

As a business professional, over time I have come to view the generally accepted method of creating a corporate mission statement as flawed.

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Accelerated Infrared Fitness Results for New York City

Accelerated Infrared Fitness Results for New York City

We can all agree that time is a valuable commodity. Time is money, right!? If time is money, then it certainly has value when it comes to how time is spent with your workouts.

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