October 29, 2023
It’s All About the Results for Fitness Customers
Sometimes people get so caught up in the hype of a product that they forget the real purpose of its existence. Joining a gym is about one thing first and foremost!
October 29, 2023
Category:
Hot Exercise
October 22, 2023
Far Infrared Molecular Vibration Therapy
Far infrared (FIR) radiation, sometimes referred to as thermal radiation, has the ability to penetrate the skin and underlying tissues up to 1.5 inches from the surface of the skin. When FIR radiation penetrates human cells, it generates heat, but it also changes the molecular vibrations. In other words, the waves of FIR cause new vibrations at the cellular level. These new “vibes” are beneficial to your health.
October 22, 2023
October 15, 2023
It’s All About the Value of the Brand
As any brand becomes established it carries with it a reputation. In the case of the HOTWORX fitness franchise, the brand grew out from one location in Oxford, MS in 2017 to over 500 in 2023 and will cross the 600 mark in the beginning of 2024.
October 15, 2023
October 8, 2023
HOTWORX and the Evolution of Yoga
With yoga, HOTWORX launched a deliberate and very visible program to change the way yoga is delivered to fitness customers.
October 8, 2023
October 1, 2023
Infrared Workouts Release Endorphins
Sometimes I witness people who allow their emotions to overtake their ability to behave in a sensible and/or reasonable manner. When I see this it makes me think how they could live a happier life if they would just begin a consistent practice of infrared fitness.
October 1, 2023
September 17, 2023
The Importance of Infrared Resistance Training for Women
Traditionally, resistance training has been equated to weight training, and has been viewed as a workout more popular with men. Modern fitness protocols, however, incorporate more than just weights for resistance, and more women are now embracing the benefits.
September 17, 2023
September 4, 2023
Make Fat Scream with Infrared Training
Infrared workouts, like those associated with the HOTWORX infrared sauna or infrared heat therapy, have various health benefits, including potential fat-burning effects.
September 4, 2023
August 20, 2023
Workout Flow Consistency is Vital for Best Results
Workout consistency means more than just showing up to the gym on a regular basis. The consistency of the workouts that you do is just as important. That requires a workout sequence that remains the same with very little variation. I call this the principle of sameness.
August 20, 2023
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